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PRism Online PR Journal

ISSN Print: 1448-4404

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Website: http://praxis.massey.ac.nz/prism_on-line_journ.html

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Using cultivation strategies to manage public relationships: A content analysis of non-profit organisations' websites

Kelly D. Williams,Brigitta R. Brunner

Using dialogic web site design to encourage effective grantor-grantee relationships

Giselle A. Auger

Public relations professionals’ perspectives on the communication challenges and opportunities they face in the U.S. public sector

Brooke Fisher Liu,Abbey Blake Levenshus

The nature of online social good networks and their impact on nonprofit organisations and users

Katherine Branston,Lee Bush

Capitalising on the value in relationships: A social capital-based model for non-profit public relations

Jessalynn R. Strauss

Celebrity and charity: A historical case study of Danny Thomas and St. Jude Children's Research Hospital, 1962-1991

Brooke Weberling

Relationship building in health public relations: A case study of an NGO’s HIV/AIDS programme in Ethiopia

Paula Rausch

Associations among relationship maintenance strategies, organisation-public relationships, and support for organisations: An exploratory study of the non-profit sector

Hanna Park,Yunna Rhee

Applying Zaichowsky’s involvement scales to the nonprofit organisation-volunteer relationship: Testing the mediating effect of involvement on cultivation strategies and relationship quality

Denise Sevick Bortree,Richard D. Waters

Randoms in my bedroom: Negotiating privacy and unsolicited contact on social network sites

Brady Robards

The value of relationship and communication management in fundraising: Comparing donors’ and practitioners’ views of stewardship

Richard D. Waters

Academic institutions’ electronic-recruitment efforts on academic diversity: A comparative analysis of websites of US, UK, and South Korean universities

Wonjun Chung,Taejun David Lee,Vernon F. Humphrey

When non-profit partnerships equal big profits: A closer look at an exemplar non-profit organisation relationship

Lucinda L. Austin

Collecting online data with usability testing software

Maryam Moayeri

Managing reputation for ‘good works’ while undertaking commercial activities: Communication best practice guidelines for charities

Tom Watson,Anna Marie White

The remix culture; How the folk process works in the 21st century

John Egenes

Crisis definition and response: Understanding non-profit practitioner perspectives

Hilary Fussell Sisco

“It’s human beings talking to one another”: The role of relationship building in non-profit lobbying

Jocelyn DeVance Taliaferro,Nicole Ruggiano

Public communication practices in the Web 2.0-3.0 mediascape: The case for PRevolution

Jim Macnamara

German public relations

Dr Randy Hines

Dialogue through wikis: A pilot exploration of dialogic public relations and wiki websites

Corey A. Hickerson,Sharlene R. Thompson

Making friends in the Wild West: Singaporean public relations practitioners’ perceptions of working in social media

Kate Fitch

The role of a professional body in professionalisation: The South African public relations case

Corné Meintjes,Ilse Niemann-Struweg

Collaborative curriculum development in public relations: Applying Solution Focused Brief Therapy (SFBT)

Chris Galloway,Debbi Weaver

Whose cultural values? Exploring public relations’ approaches to understanding audiences

Marianne D. Sison

Paradigms of global public relations in an age of digitalisation

James E. Grunig

The case for case studies: Optimising the use of communication cases

Tony Jaques

Using public relations to address diversity issues on campus: A case study in goals, image and relationships

Brigitta R. Brunner,Mary Helen Brown

The communication dynamics of Turkish CEOs as strategic leaders in change management

Elgiz Yilmaz,Saba Gamze Oral

Italian public relations in a changing world: Historical overview, current questions and future challenges

Chiara Valentini

Recruiting local public relations professionals for global public relations practice: A comparative analysis between Australian and Indian public relations recruitment advertisements

Chandni Gupta,Jennifer Bartlett

Changes in contemporary organisations and interculturality: from orchestrated communication to confidence

Arlette Bouzon,Jo？lle Devillard

Globalisation and public relations: An overview looking into the future

Krishnamurthy Sriramesh

Trends in media relations: An exploratory study in Italy

Cinzia Colapinto

The strategic value of corporate social responsibility: A relationship management framework for public relations practice

Kevin Jones,Jennifer L Bartlett

Probable applications of complex networks in public relations practices: A scenario-based approach

Burcu Selin Yilmaz,Ozgur Devrim Gunel

Teaching blog management: Preparing professors for the opportunities and challenges of teaching Web 2.0 in the classroom

Dr. Jennifer A. Robinson,Dr. Richard D. Waters

Communicating the right to food sovereignty: The voice of the Campesino in the Global Campaign for Agrarian Reform

Alana Mann

The conundrum of public relations versus marketing: Clarifying the differences in terms of relationship management

Ursula Str？h

A sense of agency: Utilising firms in the public relations campaigns course

Vince Benigni,J. Christopher Wood,Glen Cameron

Research priorities for public relations: The Asia Pacific insights from an international Delphi study

Tom Watson

Country Practice: A case study of regional public relations practice

Bronwyn Kirby

Destination public relations: Understanding the sources that influence course selection for and career preferences of postgraduate students

Robina Xavier,Amisha Mehta,Ingrid Larkin

Public relations and climate change impacts: Developing a collaborative response

Chris Galloway,Margaret Lynn

Building self-evaluation skills through criterion-referenced assessment in public relations

Amisha Mehta,Robina Xavier

Why are you giggling? An exploratory investigation of communication educators’ interactions with international students

Cong Li

Did you get my message? Transferring public relations messages to broadcast media discourse

Christie M. Kleinmann

Culture matters: Comparing tertiary public relations curricula in the United States of America, the United Kingdom, and South Korea

Wonjun Chung

Driving learning through blogging: Students’ perceptions of a reading journal blog assessment task

Melanie James

Exercises in rhetorical form: Teaching public relations from a praxis perspective

Kathleen Glenister Roberts

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