Teaching blog management: Preparing professors for the opportunities and challenges of teaching Web 2.0 in the classroom

As the impact of blogging continues to grow, public relations practitioners must be prepared to develop and manage constituency relationships by managing and responding to blogs. Journal articles and trade publications encourage academics to introduce blogging in the classroom; however few examples outline the opportunities and challenges that instructors may face during blogging assignments. Using a case study methodology, this paper reports on the professional and personal concerns that students (n = 28) expressed during and after a six-week blog management assignment at a large journalism college in the United States. An awareness of these concerns can prepare other public relations educators for what they may encounter while teaching blogging.