Dialogue through wikis: A pilot exploration of dialogic public relations and wiki websites

Wikis, a form of website increasingly popular since the growth of Wikipedia, are breaking new ground. Little scholarly research has investigated wikis and the potential for public relations. This study investigates how two health wikis (wikihealth.com and health content on wikipedia.com) facilitate dialogic principles. The pilot study found that both wiki sites exhibited the principles of dialogic public relations. Additionally, correlations were found between dialogic content, website value, and commitment to future usage.