全部 标题 作者
关键词 摘要

OALib Journal期刊
ISSN: 2333-9721
费用:99美元

查看量下载量

相关文章

更多...

Driving learning through blogging: Students’ perceptions of a reading journal blog assessment task

Keywords: public relations , journal blog , blogging , new media , assessment

Full-Text   Cite this paper   Add to My Lib

Abstract:

In 2007, a new assessment task, a reading journal blog, was introduced to undergraduate public relations courses at the University of Newcastle on Australia’s east coast. It was designed to address two challenges: firstly to encourage student engagement with the required course readings to facilitate student learning; and secondly to equip students with the technical skills of blogging. There is evidence suggesting that this type of assessment task increases student engagement with required course reading, that the assessment task could have wider application than in public relations courses, and that it facilitates the development of students’ technical skills in using new media. In this paper the context and design of the assessment task and the results of a student survey are presented. In addition to discussing the research findings, ways to further develop the assessment task are explored.

Full-Text

Contact Us

service@oalib.com

QQ:3279437679

WhatsApp +8615387084133