Recruiting local public relations professionals for global public relations practice: A comparative analysis between Australian and Indian public relations recruitment advertisements

The aim of this exploratory study was to gain an insight into Asian and Western public relations practices by investigating them through job advertisements and thus reflecting on what organisations expect from their public relations professionals. Grunig’s (1984) four models of public relations and the concept of relationship management were used as the foundation for this study. Australia was used to represent the Western region and India was used to represent the Asian region. Sample sets of public relations recruitment advertisements from both countries were examined against Grunig’s one-way communication, two-way communication and relationship management attributes.