全部 标题 作者
关键词 摘要

OALib Journal期刊
ISSN: 2333-9721
费用:99美元

查看量下载量

相关文章

更多...

Exercises in rhetorical form: Teaching public relations from a praxis perspective

Keywords: public relations , praxis , civic engagement , pedagogy

Full-Text   Cite this paper   Add to My Lib

Abstract:

'Exercises in Rhetorical Form' seeks pragmatic ways of educating future public relations leaders in praxis. This article addresses praxis as an orientation that can assist pedagogical implementations in three areas. First, public relations campaign practices may be approached as exercises in rhetorical form, dependent on broad-based knowledge of human persuasion. Second, the medium of the classroom may be constructed into a message about professional civility when course communication mirrors that of a public relations firm rather than a traditional classroom. Third, public relations can be readily linked to lived experience in the world, particularly in the study of civic engagement.From these areas, the article works to discern implications for public relations pedagogy and practice, especially in humanities-based public relations programmes.

Full-Text

Contact Us

service@oalib.com

QQ:3279437679

WhatsApp +8615387084133