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Jun 27, 2025Open Access
Based on the growing dynamics of digital marketing, this research examines the social media marketing strategies of Unitel, the number one telecommunications provider in Angola. The objective of the study is to determine areas of improvement in the online presence and the customer interaction of Unitel. Using a mixed-methods approach, a structured questionnaire was delivered to 150 Unitel customers aged 18 - 45 in urban Angola to collect both quantitative and qualitative data regarding customer ...
Apr 24, 2025Open Access
Short-form video (SFV) marketing serves as an essential consumer engagement tool that proves vital within the mobile home sales industry. This research uses quantitative methods to study how SFV engagement metrics affect viewer interest between Douyin, TikTok, YouTube Shorts and Facebook Reels. Web scraping tools including APIFY for Douyin and Facebook and Python scripts for TikTok and YouTube extracted 185 videos across all platforms. The research analysis combined descriptive statistics with s...
Oct 11, 2024Open Access
Purpose: This study examines the influencer marketing mechanism by exploring the link between social media and the concept of psychological ownership (PO) among Generation Z in the Egyptian market. The research examines theories on source attractiveness and a connection to the PO concept, which helps assess the influence of social media influencers on consumers’ perception of the products that influencers advertise. Methodology: This study was conducted in Janua...
Sep 23, 2024Open Access
This paper investigates the impact of social media usage on the efficiency of administrative and operational processes within micro, small, and medium-sized enterprises (SMEs). Drawing from a sample of 351 companies, the study evaluates the frequency of use of platforms such as Facebook, YouTube, Instagram, TikTok, Telegram, WhatsApp, Twitter, and Snapchat, and their influence on key areas, including sales, promotion, pricing, public relations, communication, positioning, feedback, post-purchase...
Jan 06, 2022Open Access
With the coming of big data era in China, a comprehensive set of skills required of marketing talents include professional marketing knowledge, computer technique, creative and critical thinking, as well as big data thinking. All these skills are crucial for them to succeed in the increasingly competitive global job marketplace. In order to adapt to this era, this paper develops a marketing talent training strategies in our Generation Z students via interdisciplinary education, integration betwe...
Jul 12, 2021Open Access
This study investigated the relationship between the CRM strategies, brand equity, brand image, brand awareness, brand association, brand loyalty, perceived quality, and switching intentions. This research depended on the deductive approach to collecting data. The researcher used the method of survey questionnaires through simple random sampling technique to collect primary data that are used to achieve the purpose of the study, which is to study the relationship between the CRM strategies, bran...
Feb 26, 2021Open Access
As the salary rise for teachers has been an on-going issue, the researchers studied the spending habits of the teaching personnel and their reasons in borrowing money from financing institutions. This study was conducted in twenty-two public schools in Palayan City with a total of one hundred seventy-seven teaching personnel as respondents. Descriptive research was used in this study through survey questionnaire and interview method in order to reveal the relationship between variables and to an...
Feb 11, 2020Open Access
One of the course requirements in a business marketing curriculum is direct selling that serves as a gateway to the entrepreneurial world to students. The researcher used descriptive method. A total of 175 college students taking up marketing management from different colleges in Nueva Ecija were surveyed. The researcher used a Likert-scale type questionnaire and analyzed it through statistical data treatment such as mean and weighted mean. In light with the fo ...
Feb 28, 2018Open Access
Raising funds is the
starting point of the enterprise's production and management activities. The
financing of enterprises involves many problems, among which the choice of
financing means is a very important part. Taking TaiChi Group as an example,
this paper discusses the financing characteristics of Chinese listed companies and
analyzes the existing problems. Finally, it puts forward countermeasures and
suggestions ...
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