One of the course requirements in a business marketing curriculum is direct selling that serves as a gateway to the entrepreneurial world to students. The researcher used descriptive method. A total of 175 college students taking up marketing management from different colleges in Nueva Ecija were surveyed. The researcher used a Likert-scale type questionnaire and analyzed it through statistical data treatment such as mean and weighted mean. In light with the foregoing results, the researcher concluded that direct selling highly develops students’ marketing skills. On the contrary, the researcher suggests that the respondents improve their financial skills to be more effective and efficient in direct selling.
Cite this paper
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