One of the course requirements in a business marketing curriculum is direct selling that serves as a gateway to the entrepreneurial world to students. The researcher used descriptive method. A total of 175 college students taking up marketing management from different colleges in Nueva Ecija were surveyed. The researcher used a Likert-scale type questionnaire and analyzed it through statistical data treatment such as mean and weighted mean. In light with the foregoing results, the researcher concluded that direct selling highly develops students’ marketing skills. On the contrary, the researcher suggests that the respondents improve their financial skills to be more effective and efficient in direct selling.
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Dasas, M.E., Garcia, G.N., Antipala, F.G., Dalog, J.E., Franco, A.M., Mabini, J.S., Parilla , L.C. and Labite, L.M.. (2014) The Awareness of UIC Business Students Regarding the Splash Direct Sales in Davao City. The Ledger, 2. http://ejournals.ph/form/cite.php?id=12724
Kavak, B.A.H.T.I.S.E.N., Alkibay, S.A.N.E.M. and Arslan, M. (2007) Direct Selling Ethics: An Exploratory Investigation on Turkish Direct Sellers. Bogazici Journal, 21, 73-92. https://doi.org/10.21773/boun.21.1.5
Omar, N. (2014) Communication Competence during the Preparation Phase of the Direct Selling Communication Activities. Procedia-Social and Behavioral Sciences, 155, 228-235. https://doi.org/10.1016/j.sbspro.2014.10.284
Vagias, W.M. (2006) Likert-Type Scale Response Anchors. Clemson International Institute for Tourism & Research Development, Department of Parks, Recreation and Tourism Man-agement, Clemson University, Clemson.