Conveying messages and data to potentially interested clients is one of the recognizing applications of promoting. The reason for this paper is to supply experiences to better understand the shopping inclinations of clients and give personalized data benefits in MINISO marketing. This study runs counter to most current commerce practices, which tend to utilize straightforward popularity to look for critical clients. Adaptively and powerfully distinguishing target audience shows up to have considerable potential, particularly within the quickly developing zone of endeavor social media information marketing. The objective of this research is to get the report inclinations of users and identify the target audience in big cities. Target advertisement choice is one of the foremost vital promoting choices for numerous companies. Subsequently, we developed an approach that adaptably captured diverse inclinations of the client for distinctive substance to adaptively and effectively identify target specific consumers. We show that the target gathering of people can be adaptively and powerfully recognized on personal utilizing a questionnaire study. This paper aims to provide a set of valuable rundowns on hypothetical and practical suggestions for marketing strategies. Appropriately, the results of this investigation are exceedingly significant for marketing research professionals.
Cite this paper
Zineb, L. (2025). Marketing Research Problem: Failing to Identify MINISO’s Target Consumer in Process. Open Access Library Journal, 12, e3677. doi: http://dx.doi.org/10.4236/oalib.1113677.
Gentile, C., Spiller, N. and Noci, G. (2007) How to Sustain the Customer Experience: An Overview of Experience Components That Co-Create Value with the Customer. Europe-an Management Journal, 25, 395-410. https://doi.org/10.1016/j.emj.2007.08.005
Thompson, A.A., Strickland, A.J. and Gamble, J.E. (2012) Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases. 18th Edition, McGraw-Hill Education.
Chang, C. and Cheng, Z. (2014) Tugging on Heartstrings: Shopping Orientation, Mindset, and Consumer Responses to Cause-Related Marketing. Journal of Business Ethics, 127, 337-350. https://doi.org/10.1007/s10551-014-2048-4
Kumar, V., Aksoy, L., Donkers, B., Ven-katesan, R., Wiesel, T. and Tillmanns, S. (2010) Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value. Journal of Service Research, 13, 297-310. https://doi.org/10.1177/1094670510375602
Nagar, K. (2012) Organizational Com-mitment and Job Satisfaction among Teachers during Times of Burnout. Vikalpa: The Journal for Decision Makers, 37, 43-60. https://doi.org/10.1177/0256090920120205
Chaabane, A., Ramudhin, A. and Paquet, M. (2010) A Two-Phase Multi-Criteria Decision Support System for Supply Chain Management. International Journal of Operational Research, 9, 372-390. https://doi.org/10.1504/ijor.2010.036287
Tavana, M., Santos-Arteaga, F.J. and Samanlioglu, F. (2008) A Hybrid MCDM Ap-proach for Software Selection. Expert Systems with Applications, 35, 1507-1518.
Tang, J. and Beynon, M. (2009) Factors Influ-encing New Venture Internationalization. Journal of Small Business and Enterprise Development, 16, 383-399.
Pruitt, J. and Grudin, J. (2003) Personas: Practice and Theory. Proceedings of the 2003 Conference on Designing for User Experiences, San Fran-cisco, 6-7 June 2003, 1-5. https://doi.org/10.1145/997078.997089
Nieters, J.E., Ivaturi, S. and Ahmed, I. (2007) Making Per-sonas Memorable. Proceedings of the 2007 Conference on Human Factors in Computing Systems, San Jose, 28 April-3 May 2007, 1817-1824.