OALib Journal
  OALib Journal is an all-in-one open access journal (ISSN Print: 2333-9705, ISSN Online: 2333-9721). It accepts a manuscript for the peer-review processing, typesetting, publication and then allocated to one of the 322 subject areas. The article processing charge for publishing in OALib journal is Only $99. For more details, please contact service@oalib.com. Submit now
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Jan 06, 2022Open    Access

Strategies to Cultivate Generation Z Talent in Marketing under the Big Data Era

Fan Mo
With the coming of big data era in China, a comprehensive set of skills required of marketing talents include professional marketing knowledge, computer technique, creative and critical thinking, as well as big data thinking. All these skills are crucial for them to succeed in the increasingly competitive global job marketplace. In order to adapt to this era, this paper develops a marketing talent training strategies in our Generation Z students via interdisciplinary education, integration betwe...
Open Access Library J.   Vol.9, 2022

Jul 12, 2021Open    Access

The Impact of Cause-Related Marketing Strategies on Switching Intentions: An Applied Study on Private Education Service

Mona Abdelreheem, Mohamed A. Ragheb, Passent Tantawi
This study investigated the relationship between the CRM strategies, brand equity, brand image, brand awareness, brand association, brand loyalty, perceived quality, and switching intentions. This research depended on the deductive approach to collecting data. The researcher used the method of survey questionnaires through simple random sampling technique to collect primary data that are used to achieve the purpose of the study, which is to study the relationship between the CRM strategies, bran...
Open Access Library J.   Vol.8, 2021

Feb 26, 2021Open    Access

Spending Habits of Public School Teachers in Palayan City

Fhrizz S. De Jesus, Margie B. De Jesus
As the salary rise for teachers has been an on-going issue, the researchers studied the spending habits of the teaching personnel and their reasons in borrowing money from financing institutions. This study was conducted in twenty-two public schools in Palayan City with a total of one hundred seventy-seven teaching personnel as respondents. Descriptive research was used in this study through survey questionnaire and interview method in order to reveal the relationship between variables and to an...
Open Access Library J.   Vol.8, 2021

Feb 11, 2020Open    Access

Developed Skills of Marketing Students through Direct Selling in Nueva Ecija

Kim Edward S. Santos
One of the course requirements in a business marketing curriculum is direct selling that serves as a gateway to the entrepreneurial world to students. The researcher used descriptive method. A total of 175 college students taking up marketing management from different colleges in Nueva Ecija were surveyed. The researcher used a Likert-scale type questionnaire and analyzed it through statistical data treatment such as mean and weighted mean. In light with the fo
Open Access Library J.   Vol.7, 2020

Feb 28, 2018Open    Access

An Analysis of the Financing Methods of Chinese Listed Companies—Taking TaiChi Group as an Example

Xianping Yuan, Xiaomei Ma
Raising funds is the starting point of the enterprise's production and management activities. The financing of enterprises involves many problems, among which the choice of financing means is a very important part. Taking TaiChi Group as an example, this paper discusses the financing characteristics of Chinese listed companies and analyzes the existing problems. Finally, it puts forward countermeasures and suggestions
Open Access Library J.   Vol.5, 2018


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