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Jan 22, 2024Open Access
Translating film titles into Chinese is a challenging and creative task that requires translators to maintain accuracy at the linguistic level while ensuring effectiveness at the cultural and communicative levels. This paper aims to explore the textual transplant features of translating film titles into Chinese, using the Chinese translation of the movie “Waterloo Bridge” as a case study for in-depth analysis. By examining the language, culture, and communication aspects, we will demonstrate how...
Dec 29, 2023Open Access
In recent years, more and more primary and secondary schools carry out red study travel activities, encouraging students to enhance their perception of red culture through participation in study travel. However, the links in the red study travel have not been agreed upon, resulting in the red study travel not achieving the expected results. This paper takes Jiaxing red study travel activities as the research object, firstly, puts forward the necessity of combining the sense of tourism rituals an...
Dec 27, 2023Open Access
Japanese ancient architecture has a close correlation with Chinese ancient architecture in terms of historical development, and the architectural forms also show similarities. In game design, the creators have a good grasp of some intuitive differences between Chinese and Japanese ancient architecture. However, there are still overlooked aspects, including the spatial layout of architectural complexes, the enclosure styles of courtyards, variations in large roofs and differences in roofing mater...
Nov 28, 2023Open Access
As a Chinese historical cultural heritage, the culture of “rites”, with its profound connotation, not only embodies the Chinese traditional values of the nation, but also exchanges and blends with the traditional Western thoughts and values in a global perspective, thus deeply influencing the lifestyles and behavioral norms of the Chinese and Western nations. In the context of the new era of curriculum ideological and political education, taking Xi Jinping’s cultural thought as a guide, the inte...
Nov 24, 2023Open Access
Shandong Province has a rich cultural heritage and abundant tourism resources. However, the overall comprehensive quality of personnel engaged in the cultural tourism industry in the province is not high, the structure is unreasonable, and there are problems such as talent loss, which can be said to be a shortage of professional talents in cultural tourism. The core of the development of culture and tourism industry is human resources. Based on Shandong Province, this article studies and analyze...
Oct 30, 2023Open Access
The red study tour is an important way to carry out patriotic education for primary and secondary school students with the help of red tourism resources. Intangible cultural heritage is an important cultural treasure of China. The combination of red study travel and non-heritage can make the two complement each other and develop together. The article takes Jiaxing City as an example to explore the significance of combining red study tours with non-heritage and the conditions of policy support fo...
Oct 26, 2023Open Access
During the seventeen years after the founding of New China, under the characterisation and drive of “people’s literature and art”, the cultural practice of red folk art, which carried a new type of national concept by borrowing and transforming the tradition of folk art, came into being. In this practice, Jiashan Tiange (Paddy Song) integrates its own traditions with the national will, and forms a new type of red Paddy Song through the convergence and breakthrough of modern art toward the folk a...
Oct 18, 2023Open Access
Rice culture is an important part of traditional Chinese agricultural culture and was listed on the National List of Non-heritage Representative Items in 2014. This study conducts a systematic bibliometric and visual analysis of “rice culture”, in order to provide a reference for the excavation, protection, inheritance and rural revitalization of the agricultural cultural heritage system. This paper takes the rice culture in the CNKI literature database as the research object, and uses CiteSpace...
Oct 16, 2023Open Access
This paper explores the attitude of The Australian, a mainstream newspaper in Australia, towards China, the factors that caused the change of attitude and the shaping of China’s national image, by reading the China-related reports in it. Analyzing the data, the author finds that the newspaper’s China-related reports are mainly negative reports, and the fundamental reason lies in the different national interests of Australia and China, which leads some reports going against China’s idealiz...
Sep 11, 2023Open Access
Jiangxi Red Culture is an essential part of Chinese Red Culture, witnessing the great leap of the Chinese nation from devastation to prosperity. The multi-modal translation of Jiangxi Red Culture is conducive to telling the stories of Jiangxi Red Culture, telling the stories of China, spreading the voice of China, and shaping the image of China. This paper focuses on the multimodal translation of Jiangxi Red Culture, analyzes the current situation, points out the problems, and proposes strategie...
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