With the acceleration of globalization, the tourism industry is experiencing unprecedented rapid development. However, language barriers and cultural differences have become key factors restricting the further development of the tourism industry. The concept of smart tourism provides new ideas and methods to solve these problems. This paper aims to deeply explore the multilingual application and value of smart tourism, analyze the current problems, and propose innovative application strategies, ...

Sociology  Language Education 

Based on the demand for connotative development in higher education in the new era, this study innovatively proposes a “dual-spiral educational model” that integrates holistic education with Three-Whole Education (whole-person, whole-process, whole-coverage). Holistic education, centered on the “knowledge-competency-values” integrated framework, aligns with Three-Whole Education’s methodological principles of “all-staff collabora-tion, whole-process integration and full-domain coverage”. Through...

Language Education 

This study explores the relationship between language attitude and language achievement among Chinese EFL learners, addressing the gap in empirical evidence within the Chinese context. Language attitude is a crucial factor influencing language learning, yet its connection to language achievement remains underexplored in China. The study employs the latent process viewpoint as its theoretical framework, analyzing both qualitative interviews and quantitative data to investigate this relationship. ...

Language Education  Educational Technology  Higher Education 

With the in-depth application of ecological theories in the field of educational research, an increasing number of studies have begun to explore classroom teaching practices and the construction of educational ecosystems based on ecological perspectives. The purpose of this paper is to analyze the challenges encountered in the practice of English ecological classroom against the background of the current imbalance of the educational ecosystem, and to propose solutions accordingly, so as to provi...

Language Education 

Language teachers play a vital role in language education, directly impacting the quality of language learning for students at the basic education stage. This study delves into the analysis of the teacher training system in England, the current status of language teachers in primary and secondary schools, as well as the challenges they face. Following this, it provides reflections on these issues and presents specific recommendations, aiming to foster the continuous development of the language t...

Language Education 

This study focuses on using technological advancements and multilingual frameworks to enhance the global visibility of intangible cultural heritage (ICH), specifically Doumian Dengwan and Chinese martial arts. It highlights the challenges faced by these traditions, such as linguistic barriers and cultural stereotypes, and explores how digital technology and multilingual promotion can address these issues. The research examines the application of augmented reality (AR) and cloud platforms in diss...

Culture  Sociology  Language Education 

In the context of the ongoing reform of educational evaluation, this study examines the implementation pathways of value-added assessment. Utilizing a horizontal comparative analysis of course objective achievement and leveraging SPSS software alongside individual trajectory analysis tools, this research longitudinally tracks and compares students’ learning value-added. The results demonstrate that value-added assessment can effectively and intuitively reflect students’ learning progress and out...

Language Education 

As society evolves, the need for teaching evaluation systems that meet developmental demands has emerged as a critical focus of contemporary educational reform. This study investigates the current landscape of English language teaching evaluation in primary and secondary education through the lens of core competencies. By integrating the essence of core competencies with digital innovation, we analyze the guiding principles of a digitalized English teaching evaluation system. We propose a novel ...

Language Education  Educational Technology 

This research explores the symbolic and linguistic components of advertising through a cross-cultural lens. Initially, the author reviews existing cross-cultural theories and synthesizes prior research on advertising within the context of cross-cultural interactions. Subsequently, the investigation focuses on advertisements from a series of globally recognized brands. Employing cross-cultural theories, with a particular emphasis on the cultural dimension theory, the author deconstructs the selec...

Language Education 

This paper focuses on the innovative integration of local red cultural resources into college English teaching, taking Shaoxing as a case study. As an important base for revolutionary struggles, Shaoxing has accumulated a rich revolutionary history and culture. The research shows that incorporating this unique cultural heritage into the English curriculum not only enhances students’ language skills but also strengthens their sense of national pride and historical consciousness. Through field vis...

Culture  Language Education