In the context of globalization, the cross-cultural communication of Intangible Cultural Heritage (hereafter referred to as “ICH”) has gone beyond mere technical sharing and become a key pathway for decoding the genes of civilizations. Taking technical texts of crafts such as Su Embroidery stitches and the Dai ethnic group’s slow-wheel pottery-making as research objects, this paper reveals the inevitability of the dimensional upgrade of ICH translation from “correspondence of technical parameter...

Culture 

Religion has been one of the platforms where either believing in the existence of the evil spirit, bad spirit that causes harm or trouble to general people, or purification, protection from such a spirit has been manifested for ages. Among the different religions of the world, Christianity, in its Holy Bible, also contains numerous references to the practices of Witchcraft, Sorcery, the occult, or Black Magic, where people attempt to gain knowledge of such practices to collect money and become w...

Culture  History  Politics 

Metaphors are widely used in people’s daily lives and are an important part of language. They are also a common rhetorical device used in political discourse. Political leaders often employ metaphors to transform abstract political concepts into simple language that the general public can understand, in order to convey political information and political positions. The English translation of metaphors in the report of the 20th National Congress is crucial for building a discourse dissemination s...

Culture 

The English classroom serves as a crucial way to cultivate students’ cultural perception. Through English learning, students can understand the similarities and differences between diverse cultures, achieving cross-cultural communication. Yet, a noticeable lack of integration of Chinese traditional culture exists in the current English teaching process, which has a negative effect on cultural communication, cultural inheritance and cultural confidence. As a main course for English majors, how to...

Culture 

This study explores the use of multimodal advertising strategies in the beauty industry, focusing specifically on luxury cosmetic brands. Through a detailed analysis of both textual and audiovisual elements, the research investigates how brands like Dior craft persuasive advertising messages. Utilizing multimodal discourse analysis, the study examines the role of various modes such as language, imagery, sound, and color in conveying brand identity and enhancing consumer engagement. The findings ...

Culture 

In the grand context of building a scientific and technological powerhouse in the new era, this research aims to deeply analyze the coupling mechanism between the spirit of scientists and scientific and technological ethics education, explore the effective practical paths of their collaborative education, and explore the educational value contained therein. The research uses the literature research method to systematically sort out the relevant research results of the spirit of scientists and sc...

Culture  Literature 

Palm wine has been ascribed as a functional drink in several countries where it is consumed due to certain health benefits it promotes. In ethnomedicine pharmacopeia, many health benefits are attributed to palm wine consumption. However, no known studies have documented the ethnomedicinal utilization of palm wine in Ghana. This study aimed to document ethnomedicine applications for treating human ailments in Ghana. Data on palm wine ethnomedicine applications were collected from 150 respondents ...

Culture  Evidence Based Medicine  Nutrition 

This paper examines how mysticism constitutes the deep narrative dynamics of the Bildungsroman from Goethe in the late eighteenth century to contemporary global literature. In the process of modernity that Weber called the “disenchantment of the world”, the Bildungsroman responds to humanity’s persistent longing for transcendence in an age of rationalization by incorporating mystical experiences. The study finds that different cultural traditions have developed unique modes of mystical narrative...

Culture  Philosophy  Art  Literature 

This article explores how James Joyce and his works are reinterpreted through decolonial digital humanities methodologies from Global South perspectives. The epistemological coloniality of digital humanities has prompted Global South scholars to develop alternative technological frameworks, infrastructures, and interpretive strategies. Through analysis of specific cases from the Global South—Latin America, Africa, Asia, and the Middle East—this article argues that decolonial computing challenges...

Culture  Politics  Literature 

Contrary to the classical view that violence will decrease in societies in parallel with modernization worldwide, violence has become an important area of study in sociology due to the increasing aggression, particularly between individuals, but also in the family, school, and workplace. In recent years, violence against women, children, and animals has become more visible in Türkiye. In fact, it can be argued that the increase in violent acts in the context of gender inequality, as well as the ...

Culture  Anthropology