With the acceleration of global economic integration, the scale of international trade in agricultural products continues to expand. Dried sweet potato (a type of fruit preserve with a texture similar to that of a date) is a characteristic agricultural product of Zaozhuang City, Shandong Province, China. It is known for its unique taste and rich nutritional value. However, its sales in the international market are still in the initial stage. This report investigates the current status of the international sales of Zaozhuang dried sweet potato and analyzes the problems it faces in the international market, including language and cultural barriers, insufficient brand and market promotion, as well as limitations in sales channels and logistics. In response to these issues, an innovative model based on cross-cultural English communication is proposed to promote the international market expansion of Zaozhuang dried sweet potato and enhance its global market share.
Cite this paper
Yu, J. , Lin, C. and Zhu, H. (2025). Innovative International Sales Models for Zaozhuang Dired Sweet Potato: A Cross-Cultural English Communication Perspective. Open Access Library Journal, 12, e3418. doi: http://dx.doi.org/10.4236/oalib.1113418.
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