OALib Journal期刊
多模态积极话语分析视域下上海中华老字号译名研究
DOI: 10.4236/oalib.1111392
Subject Areas:
Culture ,
Sociology
Keywords: 中华老字号；上海；多模态积极话语分析；语言；图像
Abstract
以多模态积极话语分析为理据，探究上海中华老字号的译名现状及存在的问题。本文运用多模态积极话语分析框架，从语言和图像两方面综合分析，通过综合运用语言和图像两方面的分析，本文提出适用于上海老字号的翻译策略，以确保其品牌独特性和传统风格的保留。研究结果表明，多模态积极话语分析是一种有效的工具，可推动上海中华老字号在跨文化传播中取得进展。借助这一方法，有望促使老字号更好地适应国际市场，提升品牌认知度，并实现更广泛的文化传播。
Cite this paper
Yuan, Y. (2024). 多模态积极话语分析视域下上海中华老字号译名研究. Open Access Library Journal , 11, e1392. doi: http://dx.doi.org/10.4236/oalib.1111392 .
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