Construction of Specialized English New-Type Textbooks in the Context of the “Four News” Era: Taking English Media Literacy Textbook Writing as an Example

English Media Literacy adheres to the guiding ideology of the new era’s educational reform. Drawing extensively from the feedback of teachers and students, it aims to meet the strategic needs of enhancing the nation’s international communication capabilities, addressing societal development requirements, and catering to the individual development needs of students. Guided by China’s distinctive teaching theory, CLI, we prioritize the core concept of student development. Leveraging advanced online technology in the cloud-based textbook, we innovatively integrate multimedia and highly interactive learning resources to provide students with a broader and more flexible learning experience. Through the cloud platform, students can access the latest teaching content, participate in online discussions, and engage in interactive activities anytime, anywhere, achieving the digitization, personalization, and globalization of learning resources. Additionally, we emphasize the organic integration of moral education with teaching. Through this cloud-based textbook, students not only enhance their English media literacy but also gain a better understanding of China’s unique features, rich cultural heritage, and core values. We anticipate that the launch of this innovative teaching material will inject new momentum into ideological and political education and teaching reforms in university English ESP courses. Our goal is to inspire students’ interest in learning and elevate their comprehensive literacy in the field of international communication.