Strategy for Italian Wine Export to Chinese Market

doi:10.4236/oalib.1107721

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Open Access Library Journal 8 2021

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Strategy for Italian Wine Export to Chinese Market

DOI: 10.4236/oalib.1107721, PP. 1-9

Jia Li, Huiling Jiang

Subject Areas: International Economics

Keywords: Italian Wine, Export Strategy, Chinese Market

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Abstract

Italian wine industry enjoys its fame for its long history, high quality and rich varieties. Its market share in China ranks fifth. COVID-19 has affected the sales in both domestic and Chinese markets. Feasible targeted strategies for wine business are developing an online sale, providing more communication.

Cite this paper

Li, J. and Jiang, H. (2021). Strategy for Italian Wine Export to Chinese Market. Open Access Library Journal, 8, e7721. doi: http://dx.doi.org/10.4236/oalib.1107721.

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