%0 Journal Article
%T Strategy for Italian Wine Export to Chinese Market
%A Jia Li
%A Huiling Jiang
%J Open Access Library Journal
%V 8
%N 8
%P 1-9
%@ 2333-9721
%D 2021
%I Open Access Library
%R 10.4236/oalib.1107721
%X Italian wine industry enjoys its fame for its long history, high quality and rich varieties. Its market share in China ranks fifth. COVID-19 has affected the sales in both domestic and Chinese markets. Feasible targeted strategies for wine business are developing an online sale, providing more communication.
%K Italian Wine
%K Export Strategy
%K Chinese Market
%U http://www.oalib.com/paper/6760341