The purpose of this paper is to explore the effect of applying customer rela-tionship management (CRM) in the higher education sector. From the litera-ture, four dimensions for measuring customer relationship management were suggested, which are: Knowledge Management, Interaction, Communication, and Feedback. The paper makes a recommendation for policymakers in the higher education sector to embrace investment in CRM.
Cite this paper
Deif, N. , Aly, A. and Farahat, S. (2019). The Effect of Applying Customer Relationship Management in the Higher Educational Sector. Open Access Library Journal, 6, e5436. doi: http://dx.doi.org/10.4236/oalib.1105436.
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