%0 Journal Article
%T The Effect of Applying Customer Relationship Management in the Higher Educational Sector
%A Nevine Deif
%A Amr Aly
%A Sameh Farahat
%J Open Access Library Journal
%V 6
%N 6
%P 1-7
%@ 2333-9721
%D 2019
%I Open Access Library
%R 10.4236/oalib.1105436
%X <div style="text-align:justify;">
	<span style="line-height:1.5;">The purpose of this paper is to explore the effect of applying customer rela-tionship management (CRM) in the higher education sector. From the litera-ture, four dimensions for measuring customer relationship management were suggested, which are: Knowledge Management, Interaction, Communication, and Feedback. The paper makes a recommendation for policymakers in the higher education sector to embrace investment in CRM.</span>
</div>
%K Customer Relationship Management
%K Knowledge Management
%K Interaction
%K Communication
%K Feedback
%U http://www.oalib.com/paper/5369446