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电商平台技术赋能社会工作机构公益倡导的伙伴协同模式研究
Research on the Partner Collaboration Model of E-Commerce Platforms’ Technical Empowerment for Public Welfare Advocacy by Social Work Organizations  [PDF]
龙玲
E-Commerce Letters (ECL) , 2025, DOI: 10.12677/ecl.2025.1482838
Abstract: 研究针对社会工作机构在公益倡导中面临的资源匮乏、传播低效与价值认同不足等结构性困境，提出并论证了依托电商平台技术构建“公益–商业共生”伙伴协同模式的解决方案。该模式的核心在于：以承载公益价值的手工品为媒介，利用电商平台的精准触达、数据分析与高效物流等技术能力，将公众角色从被动捐赠者转型为主动价值共创者，显著降低参与门槛。其创新性显著体现在构建了“商业收益反哺公益运营到公益价值提升商业吸引力”的自增强循环，有效破解了机构资源依赖的脆弱性，同时需认识到平台作为营利性市场主体，其商业逻辑与公益目标存在张力，合作中需警惕资源与议价能力的不对等。该模式为公益倡导从道德驱动向认同驱动、从慈善依赖向共生发展的范式转型提供了新路径，但其对系统性社会变革的深层推动作用，仍需结合社会工作的专业倡导策略方能充分实现。
This study addresses the structural challenges faced by social work agencies in public advocacy—such as resource scarcity, inefficient communication, and insufficient value recognition—and proposes and validates a “public welfare-commerce symbiosis” partnership model built on e-commerce platform technologies. The core of this model lies in using handcrafted goods carrying public welfare values as a medium, leveraging the e-commerce platform’s capabilities in targeted outreach, data analytics, and efficient logistics to transform the public from passive donors into active value co-creators, thereby significantly lowering the barrier to participation. Its innovation is prominently reflected in establishing a self-reinforcing cycle where “commercial revenue feeds back into public welfare operations, and public welfare values enhance business appeal,” effectively overcoming the vulnerability of organizational resource dependency. Simultaneously, it acknowledges that e-commerce platforms, as profit-driven market entities, embody inherent tensions between commercial logic and public welfare objectives, necessitating vigilance against resource and power asymmetries in bargaining during collaboration. This model offers a new pathway for transitioning public advocacy from morality-driven to identity-driven paradigms and from charity-dependency to symbiotic development. However, its potential to drive deep, systemic social change still requires integration with professional advocacy strategies in social work to be fully realized.
社会工作介入城市社区嵌入式养老服务模式与运行机制研究——以A社区为例
Social Work Intervention in the Model and Operation Mechanism of Urban Community Embedded Elderly Care Services—A Case Study of Community A  [PDF]
黄桂容
Aging Research (AR) , 2026, DOI: 10.12677/ar.2026.133053
Abstract: 在我国人口老龄化持续深化、城市空巢独居老人养老需求日益凸显的背景下，嵌入式养老服务凭借“社区嵌入、就近可及、多元协同”的特征，成为城市社区养老服务的核心发展方向。社会工作作为专业助人力量，在整合社区资源、搭建协同网络、提供精准服务方面具有不可替代的价值。本文以南京市A社区“好邻居敲敲门”项目为研究对象，运用文献研究法与案例分析法，梳理社会工作介入嵌入式养老服务的相关研究成果，以社会支持理论、资源整合理论为支撑，剖析A社区“五社联动 + 公益赋能”实务模式、运行机制及实践成效，总结当前社区嵌入式养老服务存在的专业能力不足、资源可持续性弱、服务精细化不够、联动深度不足、数字化水平低等问题，并提出针对性优化对策，为社会工作介入城市社区嵌入式养老服务提供理论参考与实践借鉴，从而积极应对我国当下老龄化的挑战。
Against the backdrop of the deepening population aging in China and the increasingly prominent elderly care needs of empty-nesters and solitary elderly residents in urban areas, embedded elderly care services have become the core development direction of urban community elderly care services by virtue of their characteristics of “embedded in the community, accessible nearby, and multi-stakeholder collaboration”. As a professional helping force, social work plays an irreplaceable role in integrating community resources, building collaborative networks, and providing targeted services. Taking the “Good Neighbors Knock on Doors” project in Community A of Nanjing as the research object, this paper adopts the methods of literature research and case analysis to sort out relevant research findings on social work intervention in embedded elderly care services. Supported by social support theory and resource integration theory, it analyzes the practical model of “Five-Society Linkage + Public Welfare Empowerment”, operation mechanism and practical effects in Community A. It also summarizes the existing problems in current community embedded elderly care services, such as insufficient professional capacity, weak resource sustainability, inadequate service refinement, insufficient in-depth linkage, and low digitalization level, and puts forward targeted optimization countermeasures. This paper aims to provide theoretical references and practical experiences for social work intervention in urban community embedded elderly care services, so as to actively respond to the current challenges of population aging in China.
Evaluation of the Social Economic Welfare of Women Groups in Bunyala Sub County, Kenya  [PDF]
Peter Lugekhe Ogula, Marilyn Ahonobadha
Open Journal of Business and Management (OJBM) , 2026, DOI: 10.4236/ojbm.2026.141009
Abstract: Women Enterprise Fund, a semi-autonomous Government Agency set up in the Ministry of Public Service, Youth and Gender Affairs, was established in August 2007 to provide accessible and affordable credit to support women to start and expand business for wealth and employment creation (Commonwealth Secretariat, 2016). Despite efforts for empowerment through this fund, the poverty index of Bunyala Sub County stands at 64%. This study sought to establish the point of disconnect between the high poverty index, in spite of the presence of an enabling financial empowerment environment. The main objective of the study was to examine the influence of the uptake of women enterprise fund on household social welfare of women groups in Bunyala Sub County. The study population was 98 groups with a sample size of 78. Data was collected using questionnaires and key informant interviews. Data presentation was done using descriptive statistics. This study established that the majority of the groups preferred to use table banking and own savings as a source of funds, while a small percentage took advantage of the WEF. Further, most of the money borrowed was not invested, but was rather used to improve house conditions and to take care of social and welfare needs. As a result, the poverty index, which used monetary indices, reported a downward trend, yet housing types of group members showed constant upgrading and improvement. This study recommends training of group members to embrace borrowing funds from WEF so as to have a larger capital base, as opposed to what the members could access through table banking alone.
Research on Children’s Public Welfare Poster Design Based on Situational Interaction Model  [PDF]
Min Li, Yichuan Di, Zichao Nie, Yijing Wang
Art and Design Review (ADR) , 2023, DOI: 10.4236/adr.2023.113019
Abstract: Purpose: Through the investigation of a large number of cases, it deeply analyzes the diversity of the creative forms of children’s public welfare posters, and proposes a situational interactive design strategy suitable for children’s public welfare posters. It aims to solve the current problems such as the small number of children’s public welfare posters, the single theme, and the lack of innovation in the form of expression. Method: Based on the situational interaction model and Gestalt psychology, the three design principles are less is more, iceberg principle and co-perception. Combining the three experience dimensions of sensory interaction, situational interaction and behavioral interaction, the existing cases of children’s public welfare posters are summarized and analyzed. Summarize the situational interactive design strategy for children’s public welfare posters. Conclusion: The research on the design of children’s public welfare posters based on situational interaction can guide the creation of children’s public welfare posters from the design source. Arouse the emotional resonance of the audience in a timely manner, and effectively disseminate the poster information. This not only plays a very important role in the future development of children’s public welfare poster design, but also contributes to the development of public welfare undertakings themselves.
US Resident Perceptions of Dairy Cattle Management Practices  [PDF]
Nicole Olynk Widmar, Carissa J. Morgan, Christopher A. Wolf, Elizabeth A. Yeager, S. R. Dominick, Candace C. Croney
Agricultural Sciences (AS) , 2017, DOI: 10.4236/as.2017.87049
Abstract:
As public perception continues to shape the dairy industry, an understanding of consumer views and purchasing behaviors is critically important. The objectives of this paper are to: 1) summarize consumer perceptions or views of 12 common dairy cattle management practices (humane methods of slaughter, humane transportation, increased pen stall or size, access to pasture, feeding of a GMO-free diet, feeding of an organic diet, feeding of a diet the animal would naturally consume, ability to interact with other animals of the same species, access to fresh water at all times, tail docking, use of antibiotics for sick animals, and dehorning), and 2) analyze relationships between respondent’s household demographic characteristics and perceptions of three specific contentious dairy practices, including antibiotic use, tail docking, and dehorning. An online, national survey was used to collect data on household demographics, dairy consumption and purchasing behavior, and perceptions of dairy production practices from 1201 US residents. The findings of this study indicate that 87% of participants consumed dairy products. Of these respondents, 12% had altered their consumption of dairy products over the past three years because of animal welfare concerns and 10% had done so due to food safety concerns. Respondents perceived tail docking and dehorning to have the least beneficial and most negative implications for dairy cattle welfare of the dairy production practices considered.
Referenda and the Provision of a Binary Public Good  [PDF]
Rajat Deb, Indranil K. Ghosh, Tae Kun Seo
Journal of Mathematical Finance (JMF) , 2018, DOI: 10.4236/jmf.2018.84042
Abstract: In referenda, projects are approved if the support for the project exceeds a particular threshold or quota. The usual threshold is the requirement of majority support. The paper provides a theoretical analysis of referenda with different threshold quotas for the provision of a binary public good. Optimal quota sizes are characterized and how the optimal quota changes as the size of the society increases is studied. While the majority quota may or may not be optimal, the conditions which determine the significance of the loss of expected welfare from the (possibly inoptimal) use of the majority quota are analyzed and interpreted. It is shown that the welfare loss from using an inoptimal majority quota will be insignificant if the ratio of the average intensity of support for the project relative to the intensity of opposition to it is positively associated with the probability of a positive net valuation of the project.
行为公益数字化实践：支付宝公益平台情境化捐赠机制研究
Digital Practice of Behavioral Public Welfare: Research on the Scenario-Based Donation Mechanism of Alipay’s Public Welfare Platform  [PDF]
王宇毅
Advances in Social Sciences (ASS) , 2025, DOI: 10.12677/ass.2025.149843
Abstract: 本研究以支付宝公益平台为案例，探究其场景化捐赠机制如何解决传统公益参与门槛高、反馈弱及缺乏参与感的问题。支付宝公益通过“行为可量化–反馈可感知–价值可转化”模型，利用蚂蚁森林、蚂蚁庄园等产品，将用户的日常行为(如步行、支付)转化为绿色能量、爱心蛋等虚拟资产，并通过游戏化设计、区块链技术及公域流量分发，实现“零成本”公益参与。截至2023年，该模式吸引超6亿用户，种下3.26亿棵真树。其核心价值在于：通过具象化反馈(如“虚拟树 = 真树”)直观连接行为与成果，显著降低门槛(72.3%用户因此首次参与)；以公域流量主导(69%用户因平台推荐使用)提供差异化策略；并通过场景融合构建理性公共表达空间。研究填补了“行为–场景–结果”链路的理论空白，为公益行业降低参与成本、提升可持续性提供了重要实践参考。
This study takes the Alipay Public Welfare Platform as a case to explore how its contextualized donation mechanism addresses the problems of high participation barriers, weak feedback, and lack of a sense of participation in traditional public welfare. Through the “Behavior Quantifiable-Feedback Perceivable-Value Convertible” model, Alipay Public Welfare uses products such as Ant Forest and Ant Farm to transform users’ daily behaviors (such as walking and payment) into virtual assets like green energy and love eggs. It achieves “zero-cost” public welfare participation through gamification design, blockchain technology, and public domain traffic distribution. As of 2023, this model has attracted over 600 million users and planted 326 million real trees. Its core value lies in: visually connecting behaviors and outcomes through concrete feedback (e.g., “virtual tree = real tree”), significantly lowering the threshold (72.3% of users participated for the first time as a result); providing differentiated strategies through public domain traffic dominance (69% of users used the platform due to recommendations); and building a rational public expression space through scenario integration. This research fills the theoretical gap in the “behavior-scenario-result” chain and provides an important practical reference for the public welfare industry to reduce participation costs and enhance sustainability.
Consideraciones teóricas acerca del empoderamiento psicológico en salud sexual de actores sociales vinculados a ni？os/as preescolares
Díaz Llanes,Guillermo;
Revista Cubana de Medicina General Integral , 2011,
Abstract: introduction: the success empowerment as a key strategy to achieve the sexual health, depends very much of the ability of health researchers and promoters in such area, to develop interventions strictly based on theoretical-methodological principles. objective: present paper was aimed to identification of the main theoretical contents having the interventions directed to sexual health empowerment of social staff linked to preschool boys/girls. methods: a phenomenographic study was conducted with 14 sexual health experts selected by intentional sampling, divided into 2 groups. techniques used were: nominal group, participant observation and non-participant observation. results: there was a consensus on the identification of 8 analysis axes to work in intrapersonal and interpersonal and behavioral dimensions of the empowerment, and the systematization of the contents from each of them.
Retrenchment and restructuring in an age of austerity: what (if anything) can be learned from the affluent democracies?
Pierson, Paul;
Cadernos de Saúde Pública , 2002, DOI: 10.1590/S0102-311X2002000700002
Abstract: the article discusses some difficulties of drawing implications from welfare state reform in the organisation for economic co-operation and development for "middle-income countries", and whose welfare states have been less well institutionalized. it is argued that globalization's role in contemporary social policy dynamics were not unimportant, but social processes occurring within national contexts were probably more important. there is not a single "new politics of the welfare state" but distinct political dynamics in different "regimes" or "configurations", which are characterized by different problem loads and different structures of political opportunity. different factors are crucial in explaining outcomes in different configurations and there is little reason to expect much convergence in social policy outcomes across regime type. contemporary welfare state reform is depicted as a process of restructuring rather than dismantling, what can encourage the possibilities for developing coalitions advancing multi-dimensional agendas of welfare state reform.
Retrenchment and restructuring in an age of austerity: what (if anything) can be learned from the affluent democracies?
Pierson Paul
Cadernos de Saúde Pública , 2002,
Abstract: The article discusses some difficulties of drawing implications from welfare state reform in the Organisation for Economic Co-operation and Development for "middle-income countries", and whose welfare states have been less well institutionalized. It is argued that globalization's role in contemporary social policy dynamics were not unimportant, but social processes occurring within national contexts were probably more important. There is not a single "new politics of the welfare state" but distinct political dynamics in different "regimes" or "configurations", which are characterized by different problem loads and different structures of political opportunity. Different factors are crucial in explaining outcomes in different configurations and there is little reason to expect much convergence in social policy outcomes across regime type. Contemporary welfare state reform is depicted as a process of restructuring rather than dismantling, what can encourage the possibilities for developing coalitions advancing multi-dimensional agendas of welfare state reform.
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