All Title Author
Keywords Abstract

Publish in OALib Journal
ISSN: 2333-9721
APC: Only $99
Paper Submission

Why Us? >>
- Open Access
- Peer-reviewed
- Rapid publication
- Lifetime hosting
- Free indexing service
- Free promotion service
- More...
- Search engine friendly

E-Commerce Letters

ISSN Print: 2168-5843

ISSN Online: 2168-5851

Website: http://www.hanspub.org/journal/ecl

Share:




Go

叙事商品的炼金术：网文IP微短剧电商化与数字内容消费新范式
The Alchemy of Narrative Commodities: E-Commerce Integration of Web Novel IP-Based Short-Form Video Dramas and the New Paradigm of Digital Content Consumption

陆潭晟, 王恩瑶, 龚梦佳, 徐跃鸣

数据赋能视角下区域农业保险与电商营销的协同机制研究
Research on the Synergistic Mechanism between Regional Agricultural Insurance and E-Commerce Marketing from the Perspective of Data Empowerment

庞烨

基于多尺度时序分解与特征融合的电子商务商品需求预测研究
Study on E-Commerce Product Demand Forecasting Based on Multi-Scale Time Series Decomposition and Feature Fusion

姚震寰, 骆正吉, 谢志伟

主播面孔的熟悉度对消费者购买决策的影响
The Influence of Live Streamer Face Familiarity on Consumer Purchase Decisions

肖雯瑄

“先用后付”模式下大学生信用消费行为的电子商务审视与协同治理研究
E-Commerce Examination and Collaborative Governance of Credit Consumption Behavior among College Students under the “Buy Now Pay Later” Model

徐克, 柳任飞

电商赋能下山地农业转型的路径与效应研究——以贵州久安乡从“黑色经济”到“绿色经济”转型为例
Research on the Path and Effects of Mountainous Agricultural Transformation Empowered by E-Commerce—A Case Study of the Transition from “Black Economy” to “Green Economy” in Jiuan Township, Guizhou Province

周涵果

数字人民币对跨境电商支付体系革新的影响
The Impact of Digital RMB on the Innovation of Cross-Border E-Commerce Payment System

郑萧萧

数字技术智性赋能C2C直播电商营销模式的伦理困境与治理路径——基于利益协同视角
The Ethical Dilemmas and Governance Paths of Digital Technology-Enabled C2C Live Streaming E-Commerce Marketing Model—A Perspective of Interest Synergy

张晨璐, 闫明明

电商正念消费的边界条件：退货政策与文化价值观
The Boundary Conditions of Mindful Consumption in E-Commerce: Return Policy and Cultural Values

黄梦妤

符号、异化与代谢断裂：绿色电商的包装策略与消费者响应
Symbols, Alienation, and Metabolic Rupture: Packaging Strategies of Green E-Commerce and Consumer Responses

高燕娇

人工智能赋能辽宁省文体旅商高质量发展的商业模式创新研究
Research on Business Model Innovation for High-Quality Development of Cultural-Sports-Tourism-Commerce in Liaoning Province Empowered by Artificial Intelligence

李欣欣

直播电商模式下绿色包装供应商评价与选择——基于模糊VIKOR (Fuzzy VIKOR)方法
Evaluation and Selection of Green Packaging Suppliers in the Live-Streaming E-Commerce Model—Based on the Fuzzy VIKOR Method

刘译潞

国际贸易背景下资源环境管理的数字化创新研究
Research on Digital Innovation of Resource and Environmental Management under the Background of International Trade

王翔

大数据技术在电商企业成本精细化核算中的应用实践与效果评估
Application and Effectiveness Evaluation of Big Data Technology in Refined Cost Accounting for E-Commerce Enterprises

葛鸿智

基于AIGC模式的跨境电子商贸信贷术语建设探索
Exploration of Cross-Border Digital Trade Credit Terminology Construction Based on the AIGC Model

孙铭鸿, 段洪媛

马克思主义垄断理论下电商平台数据垄断的经济安全维度探讨——基于总体国家安全观的研究视域
An Exploration of the Economic Security Dimension of Data Monopoly in E-Commerce Platforms under the Marxist Monopoly Theory—A Research Perspective Based on the Overall National Security Outlook

张航宇, 邓安能

生成式人工智能与电子商务平台治理
Generative Artificial Intelligence and Governance of E-Commerce Platforms

江程华

“丝路电商”发展对服务贸易国际竞争力提升的影响研究
Research on the Impact of the Development of “Silk Road E-Commerce” on Enhancing the International Competitiveness of Service Trade

张守华

电商平台提供优惠策略与用户类型的演化博弈分析
Evolutionary Game Analysis of Discount Strategies and User Types on E-Commerce Platforms

李进阳

数字技术赋能红色场馆文创产品电商化开发与传播路径研究——基于虚实融合视角
A Study on the Development and Dissemination Paths of Cultural and Creative Products from Red Heritage Venues through E-Commerce Enabled by Digital Technology—A Virtual-Physical Integration Perspective

肖静

电商经济下供应链数字化转型研究可视化分析——基于CiteSpace的文献计量法
Visual Analysis of Supply Chain Digital Transformation Research in the E-Commerce Economy—Bibliometric Method Based on CiteSpace

李梦圆, 孟庆峰

算法“黑箱”的法律规制：电子商务中的消费者权益保护研究
Legal Regulation of Algorithm “Black Box”: A Study on the Protection of Consumers’ Rights and Interests in E-Commerce

何彬宇

电商物流公司服务质量因素研究
Research on Service Quality Factors of E-Commerce Logistics Companies

翁灵

创新劳动与价值：电商平台的价值创造奥秘
Innovative Labor and Value: The Secret of Value Creation in E-Commerce Platforms

任一鸣

数字时代电商平台下驰名商标淡化风险与规制研究
Study on Dilution Risks and Regulatory Framework for Well-Known Trademarks on E-Commerce Platforms in the Digital Era

魏秋芬

我国跨境电商中第三方物流的法律困境与发展路径研究
Research on the Legal Dilemmas and Development Paths of Third-Party Logistics in China’s Cross-Border E-Commerce

付正龙

跨境电商进口零售的业务模式创新与海关监管法规的适配性研究
Research on the Innovation of Business Models in Cross-Border E-Commerce Import Retail and Their Adaptability to Customs Supervision Laws and Regulations

刘刚明

农村电商助力乡村振兴的机制与瓶颈研究——以拼多多“农地云拼”模式为例
Research on the Mechanisms and Bottlenecks of Rural E-Commerce in Supporting Rural Revitalization—A Case Study of Pinduoduo’s “Farm Land Cloud Matching” Model

陈楠

孤独经济下宠物电商商业模式创新与沉浸式营销研究
Research on Business Model Innovation and Immersive Marketing of Pet E-Commerce under the Loneliness Economy

杨雨烟

电商直播对消费者购买决策的影响机制研究
A Study on the Influence Mechanism of E-Commerce Live Streaming on Consumers’ Purchase Decisions

郭茂瑶

数字经济时代的智能投资决策——基于多模型融合的股价预测研究
Intelligent Investment Decision-Making in the Digital Economy Era—Research on Stock Price Prediction Based on Multi-Model Fusion

尹琳

直播电商虚假宣传的法律责任界定与诉讼研究
Legal Liability and Litigation Research on False Advertising of Live Streaming E-Commerce

徐思遥, 李晔霞

电商平台下快速消费品销售模式创新研究
Research on the Innovation of Fast-Moving Consumer Goods Sales Models under E-Commerce Platforms

高鑫山

电商企业员工绩效评价智能化方法及应用研究
Research on Intelligent Methods and Their Application for Employee Performance Evaluation in E-Commerce Enterprises

张国萌

乡村振兴战略下官员直播带货的价值意蕴、现实挑战与优化路径
The Value, Practical Challenges, and Optimization Path of Officials’ Live Streaming Sales under the Rural Revitalization Strategy

聂铭

基于4P理论的贵阳市甲秀楼文创营销优化策略研究
Research on Optimization Strategies for Cultural and Creative Product Marketing of Jiaxiu Tower in Guiyang Based on the 4P Theory

金明媛

线上心理咨询服务的消费者情感倾向研究——以电商平台为场景的文本分析
Research on Consumers’ Emotional Tendencies of Online Psychological Counseling Services—A Text Analysis Based on the Scenario of E-Commerce Platforms

韦灵灵, 车丽萍

“慢就业”背景下大学生电商副业选择的心理路径研究：基于积极心理资本的视角
A Study on the Psychological Path of College Students’ E-Commerce Side Hustle Choices under the “Slow Employment” Background: From the Perspective of Positive Psychological Capital

刘婧瑶, 车丽萍

股权集中度对电商物流企业经营绩效的影响研究
Research on the Impact of Equity Concentration on the Business Performance of E-Commerce Logistics Enterprises

费思佳

数字经济背景下东北农业产业链金融服务的发展困境与对策研究
Research on the Development Dilemma and Countermeasures of Financial Services for Northeast Agricultural Industry Chain under the Background of Digital Economy

王旭东, 石更强

电商直播中对虚拟主播信任修复的机制与策略
Mechanisms and Strategies of Trust Repair toward Virtual Streamers in E-Commerce Live Streaming

谢昕儒

电子商务背景下冷链物流风险耦合机制研究现状
Research Status of Risk Coupling Mechanism of Cold Chain Logistics in the Context of E-Commerce

兰如雪, 杨中华

低空物流赋能电商平台经济的时间利用率机制分析
An Analysis of the Time Utilization Mechanism through Which Low-Altitude Logistics Empowers E-Commerce Platforms

廖天阔

数字化赋能的多元主体联合创新团队适应机制研究
Research on the Adaptive Mechanism of Multi-Subject Joint Innovation Team Empowered by Digital Platforms

李璨, 葛玉辉

数字经济视域下“大型活动 + 定制出行”电商平台的供需匹配与协同治理研究
Research on Supply-Demand Matching and Collaborative Governance of “Large-Scale Events + Customized Travel” E-Commerce Platforms from the Perspective of Digital Economy

汪楠, 董洁霜

乡村振兴背景下农产品电商直播营销的现存困境与发展路径
Existing Challenges and Development Pathways for E-Commerce Live Streaming Marketing of Agricultural Products under the Background of Rural Revitalization

李雅莉

供应链电商融资平台与企业融资机制影响研究
Research on the Impact of Supply Chain E-Commerce Financing Platforms and Corporate Financing Mechanisms

何峰

电商视角下汾阳市谷子产业发展的SWOT分析与对策研究
SWOT Analysis and Countermeasure Research on the Development of Millet Industry in Fenyang City from the Perspective of E-Commerce

王文慧, 谈存峰

非遗麻纸产品跨境电商营销策略研究——以陇南西和麻纸为例
Research on Cross-Border E-Commerce Marketing Strategies for Intangible Cultural Heritage Hemp Paper Products—A Case Study of Xihe Hemp Paper in Longnan

孙鹤, 吕蕾莉

数字艺术疗愈服务对银发群体消费满意度影响
The Impact of Digital Art Healing Services on the Consumption Satisfaction of the Silver Generation

尤雅迪

Go




©2008-2020 OALib, Inc | Public user content licensed CC-BY 4.0 unless otherwise specified. OALib ISSN Online: 2333-9721 OALib ISSN Print: 2333-9705