苏宁易购的数字化转型之旅
Suning’s Digital Transformation Journey

本文以苏宁易购为研究对象，基于企业转型理论与价值链理论，系统分析其数字化转型的动因、路径及绩效影响机制。研究发现，该企业通过“互联网探索-O2O融合–智慧零售”三阶段战略，实现了供应链智能化的协同突破。研究揭示了传统零售企业数字化转型的核心路径：技术赋能供应链柔性化、场景创新驱动客户价值挖掘、生态协同实现经营效率提升，为同类企业提供了“技术 + 场景 + 生态”的转型范式参考。
This paper takes Suning as the research object, systematically analyzing the drivers, pathways, and performance impact mechanisms of its digital transformation based on enterprise transformation theory and value chain theory. The study finds that through a three-stage strategy of “internet exploration - O2O integration - smart retail,” the enterprise achieved collaborative breakthroughs in supply chain intelligence. The research reveals the core transformation path for traditional retail enterprises: technological empowerment enabling supply chain flexibility, scenario innovation driving customer value mining, and ecological collaboration enhancing operational efficiency. This provides a “technology + scenario + ecology” transformation paradigm reference for similar enterprises.