跨境电子商务发展的机遇与挑战研究
Research on the Opportunities and Challenges of Cross-Border E-Commerce Development

在数字化浪潮的席卷下，跨境电商正在经历深刻变革，成为全球贸易领域中最具有活力的增长点。跨境电商是推动外贸实现高质量发展的核心动力，其为国家的发展进程与经济的增长带来了全新的动力源泉，正重塑着传统的国际贸易架构与商业生态。然而，跨境电商作为一种新兴贸易形式，获取巨大商机的同时也遇到一些挑战。本文在探析跨境电商发展的机遇基础上，进一步指出跨境电商发展的困境，并提出应对措施，以期促进我国跨境电商健康发展。
Swept by the wave of digitalization, cross-border e-commerce is undergoing profound changes and has become the most dynamic growth point in the field of global trade. Cross-border e-commerce is the core driving force to promote the high-quality development of foreign trade, which has brought a new source of power to the country’s development process and economic growth, and is reshaping the traditional international trade structure and business ecology. However, as an emerging form of trade, cross-border e-commerce has encountered some challenges while gaining huge business opportunities. On the basis of exploring the opportunities for the development of cross-border e-commerce, this paper further points out the dilemma of cross-border e-commerce development and proposes countermeasures to promote the healthy development of cross-border e-commerce in China.