%0 Journal Article
%T 跨境电子商务发展的机遇与挑战研究<br>Research on the Opportunities and Challenges of Cross-Border E-Commerce Development
%A 康馨文
%J E-Commerce Letters
%P 2728-2733
%@ 2168-5851
%D 2025
%I Hans Publishing
%R 10.12677/ecl.2025.1451582
%X 在数字化浪潮的席卷下&#65292;跨境电商正在经历深刻变革&#65292;成为全球贸易领域中最具有活力的增长点。跨境电商是推动外贸实现高质量发展的核心动力&#65292;其为国家的发展进程与经济的增长带来了全新的动力源泉&#65292;正重塑着传统的国际贸易架构与商业生态。然而&#65292;跨境电商作为一种新兴贸易形式&#65292;获取巨大商机的同时也遇到一些挑战。本文在探析跨境电商发展的机遇基础上&#65292;进一步指出跨境电商发展的困境&#65292;并提出应对措施&#65292;以期促进我国跨境电商健康发展。<br>Swept by the wave of digitalization, cross-border e-commerce is undergoing profound changes and has become the most dynamic growth point in the field of global trade. Cross-border e-commerce is the core driving force to promote the high-quality development of foreign trade, which has brought a new source of power to the country&#8217;s development process and economic growth, and is reshaping the traditional international trade structure and business ecology. However, as an emerging form of trade, cross-border e-commerce has encountered some challenges while gaining huge business opportunities. On the basis of exploring the opportunities for the development of cross-border e-commerce, this paper further points out the dilemma of cross-border e-commerce development and proposes countermeasures to promote the healthy development of cross-border e-commerce in China.
%K 跨境电商&#65292
%K 市场需求&#65292
%K 数字贸易&#65292
%K 售后服务&#65292
%K 复合型人才<br>Cross-Border E-Commerce
%K Market Demand
%K Digital Trade
%K After-Sales Service
%K Compound Talents
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=115840