乡村振兴视域下茶产品电子商务营销策略研究
Research on E-Commerce Marketing Strategies for Tea Products under the Perspective of Rural Revitalization

当今，伴随着互联网经济的快速发展，茶产品电商营销的发展也步入快车道，茶产品电商营销前景广大。但当前我国茶产品电商营销中依然存在品牌竞争力弱、用户结构错位、产品同质化等问题，通过提供多种类型新产品、重视品牌建设、统一监管，市场透明等路径，不断优化茶产品电商营销策略，推动茶产品不断向前发展，充分发挥出茶产品电商营销的意义，以茶产品的发展助推农业农村的发展进步，助力乡村全面振兴。
Today, with the rapid development of the Internet economy, the development of tea product e-commerce marketing has entered the fast lane, and tea product e-commerce marketing has broad prospects. However, there are still problems such as weak brand competitiveness, mismatched user structure, and product homogenization in the current e-commerce marketing of tea products in China. By providing various types of new products, emphasizing brand building, unified supervision, and market transparency, we continuously optimize the e-commerce marketing strategy of tea products, promote the continuous development of tea products, and give full play to the significance of tea product e-commerce marketing. With the development of tea products, we can promote the progress of agriculture and rural areas, and assist in the comprehensive revitalization of rural areas.