%0 Journal Article
%T 乡村振兴视域下茶产品电子商务营销策略研究<br>Research on E-Commerce Marketing Strategies for Tea Products under the Perspective of Rural Revitalization
%A 钱浩
%J E-Commerce Letters
%P 2593-2598
%@ 2168-5851
%D 2025
%I Hans Publishing
%R 10.12677/ecl.2025.1451563
%X 当今&#65292;伴随着互联网经济的快速发展&#65292;茶产品电商营销的发展也步入快车道&#65292;茶产品电商营销前景广大。但当前我国茶产品电商营销中依然存在品牌竞争力弱、用户结构错位、产品同质化等问题&#65292;通过提供多种类型新产品、重视品牌建设、统一监管&#65292;市场透明等路径&#65292;不断优化茶产品电商营销策略&#65292;推动茶产品不断向前发展&#65292;充分发挥出茶产品电商营销的意义&#65292;以茶产品的发展助推农业农村的发展进步&#65292;助力乡村全面振兴。<br>Today, with the rapid development of the Internet economy, the development of tea product e-commerce marketing has entered the fast lane, and tea product e-commerce marketing has broad prospects. However, there are still problems such as weak brand competitiveness, mismatched user structure, and product homogenization in the current e-commerce marketing of tea products in China. By providing various types of new products, emphasizing brand building, unified supervision, and market transparency, we continuously optimize the e-commerce marketing strategy of tea products, promote the continuous development of tea products, and give full play to the significance of tea product e-commerce marketing. With the development of tea products, we can promote the progress of agriculture and rural areas, and assist in the comprehensive revitalization of rural areas.
%K 茶产品&#65292
%K 电商营销&#65292
%K 策略<br>Tea Products
%K E-Commerce Marketing
%K Strategy
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=115650