科技赋能银发经济与智慧养老的营销策略研究
Research on Marketing Strategies for Empowering the Silver Economy and Smart Elderly Care with Technology

随着我国经济社会的不断进步和社会保障制度的日益完善，老年人的消费意愿和能力持续提升，银发消费市场展现出巨大的潜力。消费的内容和方式趋于多元化，且消费需求向高端化、品质化方向发展。本文旨在探讨科技如何赋能银发经济与智慧养老，分析其市场特征与需求，以及面临的挑战和相应的营销策略。
With the continuous progress of China’s economy and society and the increasingly improved social security system, the consumption willingness and ability of the elderly have been continuously enhanced, and the silver-haired consumption market has shown huge potential. The content and methods of consumption tend to be diversified, and consumption demands are developing towards high-end and quality-oriented directions. This article aims to explore how technology can empower the silver-haired economy and smart elderly care, analyze its market characteristics and demands, as well as the challenges faced and corresponding marketing strategies.