%0 Journal Article
%T 科技赋能银发经济与智慧养老的营销策略研究<br>Research on Marketing Strategies for Empowering the Silver Economy and Smart Elderly Care with Technology
%A 黄越
%J E-Commerce Letters
%P 249-255
%@ 2168-5851
%D 2025
%I Hans Publishing
%R 10.12677/ecl.2025.1451265
%X 随着我国经济社会的不断进步和社会保障制度的日益完善&#65292;老年人的消费意愿和能力持续提升&#65292;银发消费市场展现出巨大的潜力。消费的内容和方式趋于多元化&#65292;且消费需求向高端化、品质化方向发展。本文旨在探讨科技如何赋能银发经济与智慧养老&#65292;分析其市场特征与需求&#65292;以及面临的挑战和相应的营销策略。<br>With the continuous progress of China&#8217;s economy and society and the increasingly improved social security system, the consumption willingness and ability of the elderly have been continuously enhanced, and the silver-haired consumption market has shown huge potential. The content and methods of consumption tend to be diversified, and consumption demands are developing towards high-end and quality-oriented directions. This article aims to explore how technology can empower the silver-haired economy and smart elderly care, analyze its market characteristics and demands, as well as the challenges faced and corresponding marketing strategies.
%K 银发经济&#65292
%K 智慧养老&#65292
%K 营销策略<br>Silver Economy
%K Smart Elderly Care
%K Marketing Strategies
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=113876