乡村振兴背景下农村电商发展的路径探析
Exploration of the Path of Rural E-Commerce Development in the Context of Rural Revitalization

本文深入探讨了乡村振兴背景下农村电商的发展情况。首先阐述了乡村振兴战略的背景与意义，以及农村电商在乡村振兴中的重要角色，明确研究目的是为农村电商可持续发展提供理论与实践支持。接着分析二者关系，梳理农村电商发展现状、面临的挑战与机遇，最后针对性地提出发展路径，旨在推动农村电商在乡村振兴中发挥更大作用。
This article delves into the development of rural e-commerce in the context of rural revitalization. The paper first discusses the background and significance of the Rural Revitalization Strategy, as well as the important role that rural e-commerce plays in this strategy, clarifying that the research aims to provide theoretical and practical support for the sustainable development of rural e-commerce. It then analyzes the relationship between the two, reviews the current development status of rural e-commerce, identifies the challenges and opportunities it faces, and finally proposes targeted development paths, with the goal of enabling rural e-commerce to play a greater role in rural revitalization.