%0 Journal Article
%T 乡村振兴背景下农村电商发展的路径探析<br>Exploration of the Path of Rural E-Commerce Development in the Context of Rural Revitalization
%A 谢晓洁
%J E-Commerce Letters
%P 2557-2563
%@ 2168-5851
%D 2025
%I Hans Publishing
%R 10.12677/ecl.2025.1441166
%X 本文深入探讨了乡村振兴背景下农村电商的发展情况。首先阐述了乡村振兴战略的背景与意义&#65292;以及农村电商在乡村振兴中的重要角色&#65292;明确研究目的是为农村电商可持续发展提供理论与实践支持。接着分析二者关系&#65292;梳理农村电商发展现状、面临的挑战与机遇&#65292;最后针对性地提出发展路径&#65292;旨在推动农村电商在乡村振兴中发挥更大作用。<br>This article delves into the development of rural e-commerce in the context of rural revitalization. The paper first discusses the background and significance of the Rural Revitalization Strategy, as well as the important role that rural e-commerce plays in this strategy, clarifying that the research aims to provide theoretical and practical support for the sustainable development of rural e-commerce. It then analyzes the relationship between the two, reviews the current development status of rural e-commerce, identifies the challenges and opportunities it faces, and finally proposes targeted development paths, with the goal of enabling rural e-commerce to play a greater role in rural revitalization.
%K 乡村振兴&#65292
%K 农村电商&#65292
%K 发展路径&#65292
%K 机遇与挑战<br>Rural Revitalization
%K Rural E-Commerce
%K Development Path
%K Opportunities and Challenges
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=113325