以转型升级为导向的电商企业并购绩效研究——以京东集团为例
A Study on the M&A Performance of E-Commerce Enterprises Oriented to Transformation and Upgrading—A Case Study of JD

电商行业竞争加剧，传统电商市场接近饱和，电商企业通过并购实现战略转型成为重要路径。本文以京东并购达达集团为例，以国内外学者研究为理论基础，分析其进行并购行为的动因。采用财务指标分析法对其短期绩效与长期绩效进行分析。研究表明，本次并购行为在短期内取得显著成效，提升了市场信心并强化了即时零售能力。京东集团2020年并购达达集团带来了积极效应，实现了从传统电商向即时零售服务的转型。本文为电商企业通过并购实现数字化转型提供理论依据与实践启示。
The competition in the e-commerce industry is intensifying, the traditional e-commerce market is close to saturation, and it has become an important path for e-commerce companies to achieve strategic transformation through mergers and acquisitions. This article takes JD acquisition of Dada Group as an example, using the research of domestic and foreign scholars as a theoretical basis to analyze the motivations behind its acquisition behavior. It employs financial indicator analysis to assess its short-term and long-term performance. The study shows that this acquisition has achieved significant results in the short term, enhancing market confidence and strengthening instant retail capabilities. JD Group’s acquisition of Dada Group in 2020 has brought positive effects, realizing a transformation from traditional e-commerce to instant retail services. This article provides theoretical foundations and practical insights for e-commerce companies to achieve digital transformation through acquisitions.