%0 Journal Article
%T 以转型升级为导向的电商企业并购绩效研究&#8212;&#8212;以京东集团为例<br>A Study on the M&A Performance of E-Commerce Enterprises Oriented to Transformation and Upgrading&#8212;A Case Study of JD
%A 刘轩
%A 张艳彦
%J E-Commerce Letters
%P 2107-2116
%@ 2168-5851
%D 2025
%I Hans Publishing
%R 10.12677/ecl.2025.1441114
%X 电商行业竞争加剧&#65292;传统电商市场接近饱和&#65292;电商企业通过并购实现战略转型成为重要路径。本文以京东并购达达集团为例&#65292;以国内外学者研究为理论基础&#65292;分析其进行并购行为的动因。采用财务指标分析法对其短期绩效与长期绩效进行分析。研究表明&#65292;本次并购行为在短期内取得显著成效&#65292;提升了市场信心并强化了即时零售能力。京东集团2020年并购达达集团带来了积极效应&#65292;实现了从传统电商向即时零售服务的转型。本文为电商企业通过并购实现数字化转型提供理论依据与实践启示。<br>The competition in the e-commerce industry is intensifying, the traditional e-commerce market is close to saturation, and it has become an important path for e-commerce companies to achieve strategic transformation through mergers and acquisitions. This article takes JD acquisition of Dada Group as an example, using the research of domestic and foreign scholars as a theoretical basis to analyze the motivations behind its acquisition behavior. It employs financial indicator analysis to assess its short-term and long-term performance. The study shows that this acquisition has achieved significant results in the short term, enhancing market confidence and strengthening instant retail capabilities. JD Group&#8217;s acquisition of Dada Group in 2020 has brought positive effects, realizing a transformation from traditional e-commerce to instant retail services. This article provides theoretical foundations and practical insights for e-commerce companies to achieve digital transformation through acquisitions.
%K 企业并购&#65292
%K 并购绩效&#65292
%K 电商转型<br>M&A
%K M&A Performance
%K E-Commerce Transformation
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=112875