乡村振兴背景下少数民族地区电商发展路径研究——以贵州省雷山县为例
Research on the Development Path of E-Commerce in Minority Areas under the Background of Rural Revitalization—Taking Leishan County, Guizhou Province as an Example

在全面推进乡村振兴的战略下，电子商务作为互联网经济下的一种重要手段，对少数民族地区的经济发展具有重要影响。本文在乡村振兴背景下，从电子商务的视角，以贵州省雷山县为例，探索少数民族地区电商的发展现状、困境及路径，为进一步助力乡村振兴，促进少数民族地区电商的高质量发展提出建议。
Under the strategy of comprehensively promoting rural revitalization, e-commerce, as an important means under the Internet economy, has an important impact on the economic development of minority areas. In the context of rural revitalization, from the perspective of e-commerce, this paper takes Leishan County of Guizhou Province as an example to explore the development status quo, difficulties and paths of e-commerce in minority areas, and puts forward suggestions to further help rural revitalization and promote high-quality development of e-commerce in minority areas.