%0 Journal Article
%T 乡村振兴背景下少数民族地区电商发展路径研究——以贵州省雷山县为例
Research on the Development Path of E-Commerce in Minority Areas under the Background of Rural Revitalization—Taking Leishan County, Guizhou Province as an Example
%A 杨小慧
%J E-Commerce Letters
%P 2067-2073
%@ 2168-5851
%D 2025
%I Hans Publishing
%R 10.12677/ecl.2025.1441108
%X 在全面推进乡村振兴的战略下，电子商务作为互联网经济下的一种重要手段，对少数民族地区的经济发展具有重要影响。本文在乡村振兴背景下，从电子商务的视角，以贵州省雷山县为例，探索少数民族地区电商的发展现状、困境及路径，为进一步助力乡村振兴，促进少数民族地区电商的高质量发展提出建议。
Under the strategy of comprehensively promoting rural revitalization, e-commerce, as an important means under the Internet economy, has an important impact on the economic development of minority areas. In the context of rural revitalization, from the perspective of e-commerce, this paper takes Leishan County of Guizhou Province as an example to explore the development status quo, difficulties and paths of e-commerce in minority areas, and puts forward suggestions to further help rural revitalization and promote high-quality development of e-commerce in minority areas.
%K 乡村振兴，
%K 少数民族地区，
%K 电商发展，
%K 雷山县
Rural Revitalization
%K Minority Areas
%K E-Commerce Department
%K Leishan County
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=112869