乡村振兴战略下农村电商未来可持续发展路径探析
Analysis of the Future Sustainable Development Path of Rural E-Commerce under the Rural Revitalization Strategy

本文聚焦乡村振兴战略背景，深入剖析农村电商发展路径。通过阐述农村电商对乡村振兴的多方面作用，包括拓展农产品销售、推动产业升级、带动相关产业及吸引人才回流等，揭示其作为乡村振兴新引擎的重要地位。同时，基于当前农村电商发展面临的物流、人才、信誉等困境，结合政策导向与实际案例，从基础设施建设、人才培育、品牌打造、模式创新等维度提出对于未来农村电商的针对性发展路径，旨在为农村电商在乡村振兴中持续赋能提供理论支撑与实践指导。
This article focuses on the background of the rural revitalization strategy and conducts an in-depth analysis of the development path of rural e-commerce. By elaborating on the multi-faceted roles of rural e-commerce in rural revitalization, including expanding the sales of agricultural products, promoting industrial upgrading, driving related industries, and attracting the return of talents, it reveals its important position as a new engine for rural revitalization. At the same time, based on the current dilemmas faced by the development of rural e-commerce, such as logistics, talent shortage, and credibility issues, and in combination with policy orientations and practical cases, targeted development paths for future rural e-commerce are proposed from the dimensions of infrastructure construction, talent cultivation, brand building, and model innovation. The aim is to provide theoretical support and practical guidance for rural e-commerce to continuously empower rural revitalization.