%0 Journal Article
%T 乡村振兴战略下农村电商未来可持续发展路径探析<br>Analysis of the Future Sustainable Development Path of Rural E-Commerce under the Rural Revitalization Strategy
%A 陈思维
%J E-Commerce Letters
%P 1516-1522
%@ 2168-5851
%D 2025
%I Hans Publishing
%R 10.12677/ecl.2025.1441037
%X 本文聚焦乡村振兴战略背景&#65292;深入剖析农村电商发展路径。通过阐述农村电商对乡村振兴的多方面作用&#65292;包括拓展农产品销售、推动产业升级、带动相关产业及吸引人才回流等&#65292;揭示其作为乡村振兴新引擎的重要地位。同时&#65292;基于当前农村电商发展面临的物流、人才、信誉等困境&#65292;结合政策导向与实际案例&#65292;从基础设施建设、人才培育、品牌打造、模式创新等维度提出对于未来农村电商的针对性发展路径&#65292;旨在为农村电商在乡村振兴中持续赋能提供理论支撑与实践指导。<br>This article focuses on the background of the rural revitalization strategy and conducts an in-depth analysis of the development path of rural e-commerce. By elaborating on the multi-faceted roles of rural e-commerce in rural revitalization, including expanding the sales of agricultural products, promoting industrial upgrading, driving related industries, and attracting the return of talents, it reveals its important position as a new engine for rural revitalization. At the same time, based on the current dilemmas faced by the development of rural e-commerce, such as logistics, talent shortage, and credibility issues, and in combination with policy orientations and practical cases, targeted development paths for future rural e-commerce are proposed from the dimensions of infrastructure construction, talent cultivation, brand building, and model innovation. The aim is to provide theoretical support and practical guidance for rural e-commerce to continuously empower rural revitalization.
%K 乡村振兴&#65292
%K 农村电商&#65292
%K 发展路径<br>Rural Revitalization
%K Rural E-Commerce
%K Development Path
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=112384