“圳品”标准引领下的贵州区域公用品牌建设路径探索
Exploration of the Construction Path for Regional Public Brands in Guizhou under the Guidance of the “Shenzhen Standards”

深圳市通过构建“供深食品标准体系”并推出“圳品”品牌，建立了覆盖从农田到餐桌的全方位体系，且通过标准制定、执行与监督三个层面的严格把控，不仅提高了食品的安全性，还推动了农业产业的转型升级。推出的“圳品”品牌在促进农产品标准化、品牌化及市场化方面有着重要作用，此外“圳品”模式对贵州等欠发达地区，在区域公用品牌建设方面提出了加强政策支持、完善标准体系、构建产业链条、提升品牌影响力等具体建议，为探索适合自身特点的品牌建设路径提供了参考。
Shenzhen has established a comprehensive system covering the entire process from farm to table by constructing the “Shenzhen Food Standards System” and launching the “Shenzhen Standards” (“Zhenpin”) brand. Through strict control at the three levels of standard formulation, implementation, and supervision, it has not only enhanced food safety but also driven the transformation and upgrading of the agricultural industry. The “Zhenpin” brand plays a significant role in promoting the standardization, branding, and marketization of agricultural products. Furthermore, the “Zhenpin” model offers specific recommendations for less developed regions such as Guizhou in the construction of regional public brands, including strengthening policy support, improving standard systems, building industrial chains, and enhancing brand influence. This provides a valuable reference for exploring brand development paths tailored to their unique characteristics.