互联网平台企业社会责任演进脉络、热点及前沿——基于CiteSpace的文献计量分析
Evolutionary Trajectory, Research Hotspots, and Frontiers of Corporate Social Responsibility in Internet Platform Enterprises—A Bibliometric Analysis Based on CiteSpace

本文选取2011~2024年CNKI数据库中的中文核心期刊和CSSCI期刊为样本，利用CiteSpace软件，运用知识图谱与文献计量方法系统梳理互联网平台企业社会责任研究的理论发展脉络与研究热点。研究发现：(1) 我国互联网平台企业社会责任领域已出现核心学者和机构，但并未形成系统的研究合作网络；(2) 研究视角由单学科拓展至社会学、公共治理等多学科交叉，研究对象覆盖双边市场和互联网生态平台等多主体；(3) 针对互联网平台企业社会责任缺失和异化行为，平台治理与平台履责呈现相互融合趋势。未来研究应系统建构互联网平台企业社会责任的“履责–治理”框架，整合履责机制与治理范式，同步推进平台企业社会责任的评价标准建设，并深化平台企业社会责任实证研究。
This study systematically reviews the theoretical evolution and research hotspots of internet platform corporate social responsibility through knowledge mapping and bibliometric analysis, utilizing CiteSpace software on samples from Chinese core journals and CSSCI-indexed journals (2011~2024) in the CNKI database. Key findings include: (1) Core scholars and institutions have emerged in China’s internet platform CSR research, yet systematic collaborative networks remain underdeveloped; (2) Research perspectives have expanded from single-discipline approaches to interdisciplinary integration encompassing sociology and public governance, with research subjects extending to multi-agent systems including two-sided markets and internet-based ecosystem platforms; (3) A convergence trend is observed between platform governance and CSR fulfillment mechanisms in addressing CSR deficiencies and deviant behaviors. Future research should prioritize constructing an integrated “CSR fulfillment-governance” framework for internet platform enterprises, synchronizing accountability mechanisms with governance paradigms, advancing standardized evaluation metrics, and deepening empirical investigations into platform CSR practices.