数字化转型中的乡村文化振兴：电子商务的角色与路径
Rural Cultural Revitalization in Digital Transformation: The Role and Path of E-Commerce

乡村振兴对于我国化解社会主要矛盾、迈向共同富裕有着至关重要的作用，并且涉及多个层面，其中乡村文化振兴占据着关键地位。数字化转型背景下，电子商务作为文化传播平台、文化传承载体和文化创新动力，对乡村文化振兴具有重要作用。通过加强基础设施建设、打造乡村文化品牌、培养乡村电商人才以及推动乡村产业多元化发展等路径，能助力乡村文化的传承与创新，而电子商务的应用也为乡村的全面振兴贡献力量。
Rural revitalization plays a crucial role in resolving the major social contradictions and moving towards common prosperity in China, and involves many levels, among which rural cultural revitalization occupies a key position. Under the background of digital transformation, e-commerce plays an important role in rural cultural revitalization as a platform for cultural dissemination, a carrier for cultural inheritance and a driving force for cultural innovation. By strengthening infrastructure construction, building rural cultural brands, cultivating rural e-commerce talents and promoting the diversified development of rural industries, it can help rural cultural heritage and innovation, and the application of e-commerce also contributes to the overall revitalization of the countryside.