%0 Journal Article
%T 数字化转型中的乡村文化振兴&#65306;电子商务的角色与路径<br>Rural Cultural Revitalization in Digital Transformation: The Role and Path of E-Commerce
%A 赵子慧
%J E-Commerce Letters
%P 363-367
%@ 2168-5851
%D 2025
%I Hans Publishing
%R 10.12677/ecl.2025.144898
%X 乡村振兴对于我国化解社会主要矛盾、迈向共同富裕有着至关重要的作用&#65292;并且涉及多个层面&#65292;其中乡村文化振兴占据着关键地位。数字化转型背景下&#65292;电子商务作为文化传播平台、文化传承载体和文化创新动力&#65292;对乡村文化振兴具有重要作用。通过加强基础设施建设、打造乡村文化品牌、培养乡村电商人才以及推动乡村产业多元化发展等路径&#65292;能助力乡村文化的传承与创新&#65292;而电子商务的应用也为乡村的全面振兴贡献力量。<br>Rural revitalization plays a crucial role in resolving the major social contradictions and moving towards common prosperity in China, and involves many levels, among which rural cultural revitalization occupies a key position. Under the background of digital transformation, e-commerce plays an important role in rural cultural revitalization as a platform for cultural dissemination, a carrier for cultural inheritance and a driving force for cultural innovation. By strengthening infrastructure construction, building rural cultural brands, cultivating rural e-commerce talents and promoting the diversified development of rural industries, it can help rural cultural heritage and innovation, and the application of e-commerce also contributes to the overall revitalization of the countryside.
%K 数字化转型&#65292
%K 乡村文化振兴&#65292
%K 电子商务<br>Digital Transformation
%K Rural Cultural Revitalization
%K E-Commerce
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=111273