甘肃苹果电商发展现状及对策研究
Research on the Current Situation and Countermeasures of Apple E-Commerce in Gansu Province

甘肃省是我国苹果的主产省份之一，苹果产业对于甘肃省的经济发展和农民收入增长具有重要作用。本文分析了甘肃苹果电商发展现状及存在的问题，从专业人才培养、品牌宣传推广、物流运输体系、电商人才培养等方面，提出了促进甘肃省苹果电商发展的优化策略，为甘肃苹果创新发展提供一些有益借鉴。
Gansu Province is one of the main apple-producing provinces in China, and the apple industry plays a significant role in the economic development of Gansu Province and the growth of farmers’ income. This paper analyzes the current situation and existing problems of apple e-commerce in Gansu and proposes optimization strategies to promote its development from aspects such as professional talent cultivation, brand promotion, logistics and transportation systems, and e-commerce training for farmers. It provides some useful references for the innovative development of apple production in Gansu.