%0 Journal Article
%T 甘肃苹果电商发展现状及对策研究<br>Research on the Current Situation and Countermeasures of Apple E-Commerce in Gansu Province
%A 黄金妮
%A 柴洪
%J E-Commerce Letters
%P 375-381
%@ 2168-5851
%D 2025
%I Hans Publishing
%R 10.12677/ecl.2025.143719
%X 甘肃省是我国苹果的主产省份之一&#65292;苹果产业对于甘肃省的经济发展和农民收入增长具有重要作用。本文分析了甘肃苹果电商发展现状及存在的问题&#65292;从专业人才培养、品牌宣传推广、物流运输体系、电商人才培养等方面&#65292;提出了促进甘肃省苹果电商发展的优化策略&#65292;为甘肃苹果创新发展提供一些有益借鉴。<br>Gansu Province is one of the main apple-producing provinces in China, and the apple industry plays a significant role in the economic development of Gansu Province and the growth of farmers&#8217; income. This paper analyzes the current situation and existing problems of apple e-commerce in Gansu and proposes optimization strategies to promote its development from aspects such as professional talent cultivation, brand promotion, logistics and transportation systems, and e-commerce training for farmers. It provides some useful references for the innovative development of apple production in Gansu.
%K 农产品电商&#65292
%K 苹果产业&#65292
%K 甘肃省<br>Agricultural Product E-Commerce
%K Apple Industry
%K Gansu Province
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=109364