全部 标题 作者
关键词 摘要

OALib Journal期刊
ISSN: 2333-9721
费用:99美元

查看量下载量

相关文章

更多...

以“领养”代替“购买”——“宠粮月付”商业模式创新发展研究
“Adopting” Instead of “Purchasing” —A Study on the Innovative Development of the “Monthly Pet Food Payment” Business Model

DOI: 10.12677/ecl.2025.141002, PP. 8-15

Keywords: 宠物经济,宠物领养,商业模式创新,可持续性
Pet Economy
, Pet Adoption, Business Model Innovation, Sustainability

Full-Text   Cite this paper   Add to My Lib

Abstract:

我国人口结构的变化推动了宠物经济在中国持续升温,“宠粮月付”作为宠物行业的一种创新商业模式应运而生。该模式打破了传统宠物售卖模式的界限,将资源高效整合、多环节紧密连接,实现了盈利的多元化和可持续性,但同时也面临着处在发展不成熟时期的多重挑战。通过深入分析宠粮月付模式的运营机制特点、面临的问题并提出相应的对策,以期充分挖掘“宠粮月付”模式的发展潜能,推动其健康和可持续性发展,为宠物行业的商业模式创新提供理论支持。
The shifting demographic landscape in China has catalyzed the persistent expansion of the pet economy. In response to this trend, the “monthly pet food payment” model has emerged as a novel business framework within the pet industry. This innovative model transcends the conventional confines of pet sales by efficiently consolidating resources and fostering seamless integration across multiple operational segments, thereby achieving diversification and sustainability in profitability. Yet, it also confronts numerous challenges associated with its early stage of development. Through a comprehensive analysis of the operational mechanisms, distinctive features, and challenges confronting the monthly pet food payment model, this study endeavors to fully harness the development potential of this model, fostering its healthy and sustainable growth, and furnishing theoretical underpinnings for business model innovation in the pet industry.

References

[1]  邵鹏璐. “它经济”的3000亿元大市场仍在增长[N]. 中国经济导报, 2024-04-27(004).
[2]  东方财富网. “它经济”持续升温 宠物行业上市公司“期中考”成绩亮眼[EB/OL].
https://finance.eastmoney.com/news/1353,202408273167261016.html, 2024-08-27.
[3]  消费日报. 宠物服务行业迈向多元化发展[EB/OL].
http://www.xfrb.com.cn/article/survey/13315915156759.html, 2024-07-29.
[4]  李亚兰, 杨华, 郭芸芸. 宠物上门服务平台对高职宠物类专业创新创业能力培养的探索研究[J]. 甘肃畜牧兽医, 2021, 51(4): 10-12.
[5]  冯果烨, 杨丽雪. 新时代宠物经济的发展研究[J]. 中国市场, 2022(9): 66-67.
[6]  费天乐, 刘君. 宠物领养一站式服务平台可行性及运行模式研究[J]. 国际公关, 2023(12): 170-172.
[7]  张庆霄, 鲜于亮, 么向莹. 基于供应链理念的宠物服务平台的建立[J]. 中国储运, 2008(12): 82-83.
[8]  戴越, 唐姝. 宠物“免费领养”真的免费吗? [N]. 财会信报, 2024-08-29(004).
[9]  张智全. 给“免费领养”宠物的套路勒紧“法律缰绳” [N]. 中国消费者报, 2024-04-08(001).
[10]  丁一, 文丽娟. “免费领养”宠物的套路也太多了[N]. 法治日报, 2024-04-05(004).

Full-Text

Contact Us

service@oalib.com

QQ:3279437679

WhatsApp +8615387084133