网络环境下消费者权益保护的法律问题研究
Research on Legal Issues of Consumers’ Rights Protection in the Online Environment

随着互联网技术的飞速发展，网络经济已成为全球经济的重要组成部分。电子商务、在线支付、社交媒体营销等新兴业态蓬勃兴起，极大地丰富了消费者的购物方式和获取信息的渠道。但虚拟性、跨地域性等网络环境特点也带来了一系列前所未有的网络消费维权挑战。本文旨在探讨网络环境下消费者权益保护面临的法律问题，分析现有法律框架的不足之处，并提出相应的完善建议，以期为构建更加公平、透明、安全的网络消费环境提供参考。
With the rapid development of Internet technology, the digital economy has become an essential part of the global economy. Emerging business models such as e-commerce, online payments, and social media marketing have flourished, greatly enriching consumer shopping and information acquisition channels. However, the virtuality and trans-regional characteristics of the online environment also pose unprecedented challenges to consumer rights protection. This paper aims to explore the legal issues facing consumer rights protection in the online environment, analyze the shortcomings of the existing legal framework, and propose corresponding recommendations for improvement to provide references for constructing a fairer, more transparent, and safer online consumption environment.