乡村振兴背景下农村电商的作用及参与路径探究
Exploring the Role and Participation Path of Rural E-Commerce in the Context of Rural Revitalization

随着数字时代的全面到来，电商应运而生，不仅在城市中蓬勃发展，更逐渐深入到广阔的农村地区，成为推动乡村振兴的新势力。国家高度重视农村电商的发展，在2014年至2023年的中央一号文件中连续对农村电商做出了全面重要部署。农村电商如火如荼地发展过程中，逐渐暴露出了一些制约其持续健康发展的关键因素。本文旨在分析农村电商在乡村振兴中的重要作用及其参与路径，从而推动农村电商和乡村振兴的协同发展。
With the full arrival of the digital era, e-commerce came into being, not only booming in the city, but also gradually penetrating into the vast rural areas, becoming a new force to promote rural revitalization. The state attaches great importance to the development of rural e-commerce, and has made a comprehensive and important deployment of rural e-commerce in the Central Document No. 1 from 2014 to 2023. During the development of rural e-commerce in full swing, some key factors restricting its sustainable and healthy development have been gradually exposed. This paper aims to analyze the important role of rural e-commerce in rural revitalization and its path of participation, so as to promote the synergistic development of rural e-commerce and rural revitalization.