%0 Journal Article
%T 乡村振兴背景下农村电商的作用及参与路径探究<br>Exploring the Role and Participation Path of Rural E-Commerce in the Context of Rural Revitalization
%A 徐晶
%J E-Commerce Letters
%P 5514-5520
%@ 2168-5851
%D 2024
%I Hans Publishing
%R 10.12677/ecl.2024.133677
%X 随着数字时代的全面到来&#65292;电商应运而生&#65292;不仅在城市中蓬勃发展&#65292;更逐渐深入到广阔的农村地区&#65292;成为推动乡村振兴的新势力。国家高度重视农村电商的发展&#65292;在2014年至2023年的中央一号文件中连续对农村电商做出了全面重要部署。农村电商如火如荼地发展过程中&#65292;逐渐暴露出了一些制约其持续健康发展的关键因素。本文旨在分析农村电商在乡村振兴中的重要作用及其参与路径&#65292;从而推动农村电商和乡村振兴的协同发展。<br>With the full arrival of the digital era, e-commerce came into being, not only booming in the city, but also gradually penetrating into the vast rural areas, becoming a new force to promote rural revitalization. The state attaches great importance to the development of rural e-commerce, and has made a comprehensive and important deployment of rural e-commerce in the Central Document No. 1 from 2014 to 2023. During the development of rural e-commerce in full swing, some key factors restricting its sustainable and healthy development have been gradually exposed. This paper aims to analyze the important role of rural e-commerce in rural revitalization and its path of participation, so as to promote the synergistic development of rural e-commerce and rural revitalization.
%K 乡村振兴&#65292
%K 农村电商&#65292
%K 路径研究<br>Rural Revitalization
%K Rural Electric Commerce
%K Path Studies
%U http://www.hanspub.org/journal/PaperInformation.aspx?PaperID=93164