In this article, a descriptive qualitative study with the pragmatic approach of the cooperative principle by Grice (1975, 2002) was conducted to investigate fundamental characteristics that generate comedy in the sitcom Friends by analyzing the dialogue of the main characters in the comedy. The findings of the research revealed that comedy achieved effects of humor by violating the maxims of the cooperative principle, i.e. quality, quantity, relation, and manner. This study might serve as a reference for future research in pragmatics, especially in the line of research from the cooperative principle perspective.
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