全部 标题 作者
关键词 摘要

OALib Journal期刊
ISSN: 2333-9721
费用:99美元

查看量下载量

相关文章

更多...

Assessment of Food Service Quality of Chicken Republic and Mega Chicken Restaurants, Lagos, Nigeria

DOI: 10.4236/fns.2021.126045, PP. 602-613

Keywords: Food Quality, Food Service, Mega Chicken, Customer Service, Chicken Republic

Full-Text   Cite this paper   Add to My Lib

Abstract:

In this project, assessment of food service quality of two restaurants in Lagos was carried out. The study assessed quality of food served in Chicken Republic compared with Mega Chicken. Three hundred (300) copies of questionnaires were administered to the customers in Chicken Republic Restaurant while two hundred (200) copies questionnaires were administered to the customer in Mega Chicken Restaurant. In order to analyze the data, simple percentage method was adopted in which the respondents responded to variables like, quality of services, quality of food, healthy food, price and value and condition of environment as factors that determine their patronage. The result of the study showed that the customers prefer Mega Chicken. It also showed that there is a relationship between the customers’ satisfaction and customer patronage in a choice of restaurant. The result of the project could be of use to the intending restaurants operators to understand the trend and determinants of customers’ patronage. Recommendation is made that restaurants operation should intensify effort for training and retraining of the staff on customer delight.

References

[1]  Whitney, E.N. and Rolfes, S.R. (2013) Understanding Nutrition. 13th Edition, Cengage Learning, Wadsworth, 667-670.
https://www.cengagebrain.co.uk/
[2]  Adeniji, P.O. (2015) Health and Living (Healthy Living) Directorate of General Studies Programme (GSP). Redeemer’s University, Ede.
[3]  Paswan A.K., Spears N. and Ganesh G. (2007) The Effects of Obtaining One’s Preferred Service Brand on Consumer Satisfaction and Brand Loyalty. Journal of Service Marketing, 21, 75-78.
https://doi.org/10.1108/08876040710737840
https://www.researchgate.net
[4]  Agbor, J.M. (2011) Relationship between Customer Satisfaction and Services Quality—A Study of Three Service Sectors in Lemea. Umea School of Business, Umea University, Umeå, 1-92.
https://www.diva-portal.org/smash/record/jsf
[5]  Oliver, R.L. and Swan, J.E. (1989) Consumer Perceptions of Interpersonal Equity and Satisfaction in Transactions: A Field Survey Approach. Journal of Marketing, 53, 21-35.
https://doi.org/10.1177%2F002224298905300202
[6]  NG, Y.N. (2005) A Study of Customer Satisfaction, Return Intention and Word of Mouth Endorsement. Master’s Thesis, Oklahoma State University, Stillwater, 1-64.
https://shareok.org/bitstream/handle/11244/9694/NG_okstate_0664M_1503.pdf?sequence=1
[7]  Grewal, D., Levy, M. and Kumar, V. (2009) Customer Experience Management in Retailing: An Organizational Framework. Journal of Retailing, 85, 1-14.
https://doi.org/10.1016/j.jretai.2009.01.001
https://www.quadient.com/
[8]  Dollah, S.N., Mansor, N. and Mohamed, M. (2012) Exploring the Major Determinants of Student Satisfaction on University Cafeteria Food Services: A Malaysian Case. Interdisciplinary Journal of Research in Business, 2, 62-67.
https://www.semanticscholar.org.paper
[9]  Raham, M.A. and Abdullah, M.A. (2012) Service Quality Determining an Organization Success or Failure. Kalarm Publisher, USA.
https://www.researchgate.net/
[10]  Wardlaw, G.M. and Kessel, M. (2002) Perspective in Nutrition. 5th Edition, McGraw Hill Publishers, New York.
[11]  Liang, X. and Zhang, S. (2009) Investigation of Customer Satisfaction in Student Food Service: An Example of Student Cafeteria in NHH. International Journal of Quality and Service Sciences, 1, 113-124.
https://doi.org/10.1108/17566690910945903
[12]  Andaleeb, S.S. and Conway, C. (2006) Customer Satisfaction in the Restaurant Industry: An Examination of the Transaction and Specific Model. Journal of Science Marketing, 20, 3-11.
https://doi.org/10.1108/08876040610646536
[13]  Chang, S. and Tanin, N. (2014) Student Satisfaction with the Services Quality of Cafeteria A Structural Approach On Student Satisfaction Level With University Cafeteria. International Journal of Business, Economics and Law, 4, 105-111.
http://www.researchgate.net/publication/266563244
[14]  Christensen, C.M. (1993) Effect of Aroma, Flavor and Texture Judgment on Foods. Journal of Food Science, 48, 787-790.
https://doi.org/10.1111/j.1365-2621.1983.tb14899.x
[15]  Gibimore, M. (2012) Service Quality and Customer Satisfaction in the Restaurant Business. Central Ostrobothnia University of Applied Sciences, Kokkola, 1-51.
http://www.researchgate.net
[16]  Kim, H.J., Lee, C.-K., Kim, M.-J. and Ryu, K. (2011) Restaurant Healthy Food Quality, Perceived Value, and Revisit Intention: Testing a Moderating Role of Green Customers in South Korea. 2011 International CHRIE Conference-Refereed Track, USA, No. 5.
http://scholarworks.umass.edu
[17]  
https://www.nationalgeographic.org/encyclopedia/nutrient/
[18]  Liu, C.-H. and Tsai, W.-S. (2006) The Effect of Service Quality and Lifestyle on Consumer Choice of Channel Types. The Health Food Industry as an Example. African Journal of Business Management, 4, 1023-1039.
http://www.academicjournals.org/AJBM
[19]  Ndagi, J.O. (1984) Essential of Research Methodology for Nigerian Education. University Press Ltd., Ibadan, 236.
https://www.worldcat.org/title/essentials-of-research-methodology-for-nigerian-educators
[20]  Odediran, N.O. (2001) Essential of the Introduction Aspect of Educational Research Work for Student. A Paper Presented at the Seminar Organized by the Centre for Higher Studies, UK.
https://nairametrics.com/wp-content/uploads/2013
[21]  Onyene, Y.E. (2001) Research Method for Beginners: An Introducing Manual. National Open University of Nigeria, Lagos.
https://lumieresolutions.com/
[22]  Rahman, M.A., Kalam, A., Mohammad, H., Rahman, M.M. and Abdullah, M. (2012) The Influence of Service Quality and Price on Customer Satisfaction: An Empirical Study on Restaurant Services in Khulna Division. Research Journal of Finance and Accounting, 3, 8-16.
https://www.iiste.org/Journals/index.php
[23]  Sabir, R.I., Irfan, M., Akhtar, N., Pervez, M.A. and Rehman, A. (2014) Customer Satisfaction in the Restaurant Industry. Journal of Asian Business Strategy, 4, 18-31.
http://www.aessweb.com/journals
[24]  Sulek, K. and Hensley, R. (2014) Healthy Food Increase, the Opportunity of Consumer’s Satisfaction.
http://www.researchgate.net
[25]  Johns, N. and Tyas, P. (1996) The Use of Service Quality Theory to Differentiate between Food Service Outlets. The Service Industry Journal, 16, 321-346.
https://doi.org/10.1080/02642069600000031
[26]  Kivela, J., Inbakaran, R. and Reece, J. (2000) Consumer Research in the Restaurant Environment. Part 3: Analysis, Findings and Conclusions. International Journal of Contemporary Hospitality Management, 12, 13-30.
https://doi.org/10.1108/09596110010304984
[27]  Hang, A. and Prybatok, N. (2009) These Attributes Are Related to Customer Satisfaction.
[28]  Etutchings, D. (1994) The Food Product Chosen for Display and Space by Caterer for the Customer Satisfaction.
http://www.researchgate.net
[29]  https://www.megachicken.com.ng/order/

Full-Text

Contact Us

service@oalib.com

QQ:3279437679

WhatsApp +8615387084133