新冠肺炎疫情后甘肃省中小旅行社发展策略研究
Research on the Development Strategy of Small and Medium-Sized Travel Agencies in Gansu Province after the New Coronary Pneumonia Epidemic

受新型肺炎疫情影响，全国旅游业遭遇重创，旅行社在疫情影响之下无一幸免。此种情况下，甘肃省内大部分旅行社面临着资金、人员工资社保、房屋水电等方面的问题。规模较小的旅行社到了生死存亡的关键时刻。在此背景下，本文从甘肃省中小旅行社受疫情影响面临的关键问题着手，通过问卷调查、针对性访谈等方法对存在的问题进行研究，并提出疫情后中小旅行社针对性的发展策略。
Affected by the new pneumonia epidemic, the national tourism industry has been hit hard, and travel agencies have not been spared under the influence of the epidemic. Under such circums-tances, most travel agencies in Gansu Province are facing problems in terms of funds, social in-surance for personnel salaries, housing, water and electricity. The smaller travel agency has reached a critical moment of life and death. In this context, this article starts with the key problems faced by small and medium-sized travel agencies in Gansu Province due to the epidemic situation, studies the existing problems through questionnaires and targeted interviews, and proposes targeted development strategies for small and medium-sized travel agencies after the epidemic.